J Brand

J Brand is a Los Angeles premium denim label co-founded in 2004 by Jeff Rudes and Susie Crippen, and launched at retail in spring 2005 through Ron Herman's Melrose denim bar. It built its name on dark-rinse skinny jeans, particularly the 811 fit, and expanded into men's denim and ready-to-wear. Japan's Fast Retailing, parent of Uniqlo and Theory, took a majority stake in December 2012 and still owns the label, which is now run alongside its Theory apparel business.