Brand profile

J Brand

Los Angeles premium denim label known for dark-rinse skinny jeans, owned since 2012 by Japan's Fast Retailing, parent of Uniqlo and Theory.

Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like J Brand like 7 for All Mankind, Reformation, The Line by K →

A man wearing J Brand raffi 5-pocket pant in neoteric twill

What to know about J Brand

Dark skinny denim built the name

J Brand made its reputation on dark-rinse skinny jeans, led by the 811 fit, before broadening into men's denim and ready-to-wear.

Part of the LA premium denim wave

Founded in 2004 by Jeff Rudes and Susie Crippen, it launched in spring 2005 through Ron Herman's Melrose denim bar rather than as a mass label.

Owned by Uniqlo's parent company

Japan's Fast Retailing took a majority stake in December 2012 and still runs the brand alongside Theory, which shapes its output and distribution.

Known forJeans & denim

How J Brand fits

Overall fit

true to size

J Brand denim generally fits true to the labeled waist size but runs slim and body-hugging, especially in its signature skinny and slim styles.

Tip: Order your usual waist size; the slim and skinny fits are cut close so size up if you want extra room through the thigh.

slim fitskinnytrue to size waisttapered legclose through thigh

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Trousers & pantsslightly smallslimReady-to-wear trousers run slim, so size up if you prefer a relaxed fit.
Jeans & denimtrue to sizeslim to skinnyTake your normal waist size; consider a straighter fit over the 811-style skinny if you want more room in the leg.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like J Brand

J Brand fit questions

Does J Brand run big or small?

J Brand fits true to size. Order your usual waist size; the slim and skinny fits are cut close so size up if you want extra room through the thigh. J Brand denim generally fits true to the labeled waist size but runs slim and body-hugging, especially in its signature skinny and slim styles.

How does J Brand fit?

J Brand denim generally fits true to the labeled waist size but runs slim and body-hugging, especially in its signature skinny and slim styles. Overall shape: slim to skinny.

How do J Brand trousers & pants fit?

J Brand trousers & pants fits slightly small. Ready-to-wear trousers run slim, so size up if you prefer a relaxed fit. Shape: slim.

How do J Brand jeans & denim fit?

J Brand jeans & denim fits true to size. Take your normal waist size; consider a straighter fit over the 811-style skinny if you want more room in the leg. Shape: slim to skinny.

Brand facts

J Brand is a Los Angeles premium denim label co-founded in 2004 by Jeff Rudes and Susie Crippen, and launched at retail in spring 2005 through Ron Herman's Melrose denim bar. It built its name on dark-rinse skinny jeans, particularly the 811 fit, and expanded into men's denim and ready-to-wear. Japan's Fast Retailing, parent of Uniqlo and Theory, took a majority stake in December 2012 and still owns the label, which is now run alongside its Theory apparel business.

Founded
2004
Origin
Los Angeles, United States
Made in
USA, Mexico
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury, Y2K

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