Jack London

Jack London was a Melbourne menswear label founded in 2008 and owned by the Factory X group, whose stable also included Gorman, Dangerfield and Alannah Hill. Its name referenced 1960s London designers rather than the American author, and the range centred on slim-cut suiting, skinny ties, boots, printed shirting and mod- and rock-influenced outerwear. The label sold through its own stores and Myer concessions until all physical retail closed in August 2021, then traded online only before shutting in September 2025 with a liquidation sale.