88% matchToo Fast
Horror-kitsch and rockabilly prints on the same dresses
What changes: US-based, more pinup/rockabilly than steampunk
Brand profile
Jawbreaker Clothing
London alternative label founded in 2011, making punk, Victorian gothic and steampunk-influenced womenswear built around original graphic prints.
LondonOrigin
UnisexFocus
Punk / Grunge / GothStyle
$$Price
4 brands like Jawbreaker Clothing like Too Fast, Killstar, Disturbia →
What to know about Jawbreaker Clothing
Womenswear is the core range
The line centres on printed tie-back and mesh tops, skater and pinafore dresses, tartan skirts and jackets, so unisex tees and hoodies are the main crossover pieces.
Graphics come from in-house
Prints are drawn in-house from punk, Victorian gothic, steampunk and horror-kitsch imagery rather than licensed band or film artwork.
Camden market roots, alt-retail reach
Built from the discontinued Living Dead Souls line and grown out of Camden Town trading, it now sells direct online and through alt retailers like Attitude Clothing and Ro Rox.
If you like Jawbreaker Clothing
88% match
85% matchKillstar
Occult-heavy goth wardrobe, slicker and broader
What changes: Bigger range with footwear and homeware, darker occult branding
82% matchDisturbia
UK goth-grunge graphics with a streetwear lean
What changes: More grunge/skate, less Victorian or steampunk
80% matchSourpuss
Novelty horror-kitsch dresses and accessories
What changes: US retro/pinup slant and stronger licensed tie-ins
Brand facts
Jawbreaker is a London alternative clothing label founded in 2011, built from the remnants of the discontinued Living Dead Souls line and rooted in Camden Town's market scene before settling in East London. It focuses on womenswear: printed tie-back and mesh tops, skater and pinafore dresses, tartan skirts, jackets, and novelty bags and backpacks, all using in-house graphics drawing on punk, Victorian gothic, steampunk and horror-kitsch imagery. The brand sells direct online and through alt-fashion retailers including Attitude Clothing, Dark Fashion Clothing and Ro Rox.
- Founded
- 2011
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Punk / Grunge / Goth, Streetwear, Y2K