Jawbreaker Clothing

Jawbreaker is a London alternative clothing label founded in 2011, built from the remnants of the discontinued Living Dead Souls line and rooted in Camden Town's market scene before settling in East London. It focuses on womenswear: printed tie-back and mesh tops, skater and pinafore dresses, tartan skirts, jackets, and novelty bags and backpacks, all using in-house graphics drawing on punk, Victorian gothic, steampunk and horror-kitsch imagery. The brand sells direct online and through alt-fashion retailers including Attitude Clothing, Dark Fashion Clothing and Ro Rox.