92% matchKillstar
Same UK goth-occult womenswear playbook, bigger range
What changes: Heavier occult branding, larger footwear/homeware assortment
Brand profile
UK alternative label from Newcastle making goth, grunge and punk-leaning graphic tees, hoodies, dresses and accessories, sold direct-to-consumer worldwide.
13 brands like Disturbia like Killstar, Drop Dead Clothing, Jawbreaker Clothing →

The core is printed tees and hoodies built on goth, grunge and punk references, subverted pop-culture imagery and dark humour rather than plain basics.
Beyond graphics it stocks knitwear, mesh and lace tops, cargos and dresses, with the range aimed mostly at women.
Founded in 2003 by two graduates and run from Newcastle upon Tyne with a London base, it sells mainly through its own channels, with minority investors backing American expansion.
92% matchSame UK goth-occult womenswear playbook, bigger range
What changes: Heavier occult branding, larger footwear/homeware assortment
85% matchUK alt-streetwear with horror graphics and unisex fits
What changes: More scene/streetwear-led, less womenswear dress focus
82% matchLondon punk and Victorian-gothic womenswear
What changes: Steampunk/Victorian leaning rather than grunge graphics
78% matchUS horror and rockabilly graphic goth-punk pieces
What changes: More rockabilly/pin-up styling, US-based
Disturbia is an alternative fashion label founded in 2003 by fashion and photography graduates Francis (Frank) Major and Helen Major, operating from Newcastle upon Tyne with a second base in London. It sells graphic tees, hoodies, knitwear, mesh and lace tops, cargos, dresses and accessories rooted in goth, grunge and punk references, subverted pop-culture imagery and dark humour, mostly aimed at women. The business is direct-to-consumer led; Refined Capital Partners holds a minority stake, and US investor Digital Fuel Capital has since taken a minority position to fund American expansion.