Brand profile

Lee 101

Lee's premium heritage line, rebuilding archive 101 jeans and Rider jackets in Japanese selvedge raw denim.

GreensboroOrigin
Workwear / HeritageStyle
$$$Price

Similar to Nudie Jeans, Kapital, A.P.C.

What to know about Lee 101

Archive reproductions, not new designs

The line rebuilds specific Lee pieces: the 1924 101 cowboy jean, the 101Z zip-fly, and the Rider and Storm Rider jackets.

Japanese selvedge on an American pattern

Denim comes from Japanese mills including Kaihara and Kurabo, with raw indigo alongside workwear shirting and outerwear.

A European-built premium tier

Developed by Lee Europe in the 2000s and sold through heritage denim specialists like Cultizm and Son of a Stag, well above mainline Lee pricing.

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Brand facts

Lee 101 is the premium heritage line of American denim brand Lee, recreating archive styles including the 1924 101 cowboy jean, the 101Z zip-fly and the Rider and Storm Rider jackets. Garments use Japanese selvedge from mills such as Kaihara and Kurabo, alongside raw indigo denim, workwear shirting and outerwear. It sells through European heritage specialists including Cultizm and Son of a Stag. Parent Kontoor Brands agreed in May 2026 to sell Lee to Authentic Brands Group for up to $1 billion, with closing expected in second-half 2026.

Founded
1924 (101 jean debut); modern Lee 101 premium line developed by Lee Europe in the 2000s
Origin
Greensboro, United States
Price
$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Streetwear

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