72% matchCandy Stripper
Fellow Tokyo kawaii label, punk-glam instead of princess
What changes: Graphic, subculture-clashing pieces rather than sweet hime-kei florals
Brand profile
Liz Lisa
Japanese label founded in 1999, known for hime-kei girly dresses in florals, lace and frills sold through Shibuya-rooted stores and Tokyo Kawaii Life.
TokyoOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Liz Lisa like Candy Stripper, peppermayo, Flynn Skye →
What to know about Liz Lisa
Hime-kei, not general gyaru
This is the "princess" wing of gyaru style: floral prints, lace, frills, ribbon trim, tiered dresses and knits, often sold with matching bags.
Born in Shibuya 109
Launched in 1999 by Vent International with a first store in Shibuya 109, the building that anchored Tokyo gyaru retail.
Womenswear, sold mostly direct
A mid-priced Japanese womenswear label now run by LIZ LISA Co. and LIZ LISA Holdings through directly operated shops and the Tokyo Kawaii Life online store.
If you like Liz Lisa
72% match
66% matchpeppermayo
Romantic floral and lace dressing, Australian-priced
What changes: Festival/vacation styling and more skin, less doll-like layering
62% matchFlynn Skye
Print-led feminine dresses with a boho rather than doll edge
What changes: Californian bohemian silhouettes, no frills-and-ribbon detailing
61% matchMinkPink
Vintage-inspired prints and sweet retro separates
What changes: Casual Australian styling, far less lace and tiering
Brand facts
LIZ LISA is a Tokyo womenswear label launched in 1999 by Vent International, opening its first store in Shibuya 109. It defines the hime-kei ("princess") side of gyaru style: floral prints, lace, frills, ribbon detailing, tiered dresses, knits and matching bags. Sub-lines have included TRALALA and LIZ LISA doll. Crossplus took majority control in 2006 and sold the business in 2015 for about 308 million yen to LIZ LISA Co. and LIZ LISA Holdings, backed by Nozomi Capital Partners, who still run it through directly operated shops and the Tokyo Kawaii Life online store.
- Founded
- 1999
- Origin
- Tokyo, Japan
- Made in
- China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Y2K, Streetwear