Kawaii streetwear is a subgenre of street fashion that originated in Japan and is characterized by its cute and adorable aesthetics. It incorporates elements such as pastel colors, oversized clothing, cartoon characters, and whimsical accessories. Kawaii streetwear has gained a global following, influencing fashion trends and subcultures worldwide, as it challenges traditional notions of style and embraces a playful, youthful, and expressive approach to clothing and personal identity.

Price
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Spreepicky

Size Guide
$
Low
$ (Low)
Kawaii
Harajuku
Origin
Shenzhen, China
Made in
Asia
Founded
2014
Spreepicky is a clothing brand that is known for its cute and quirky designs. They specialize in anime-inspired clothing, accessories, and cosplay costumes, perfect for those who love to express their unique and playful fashion sense.

6%DOKIDOKI

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Kawaii
Colorful
Origin
Harajuku, Japan
Made in
Japan
Founded
1995
6%DOKIDOKI is a Japanese fashion brand that is known for its bright colors, playful designs, and kawaii aesthetic. The brand is inspired by Japanese pop culture and aims to spread happiness and positivity through its clothing.

Listen Flavor

Size Guide
$$
Med
$$ (Med)
Kawaii
Harajuku
Origin
Tokyo, Japan
Made in
Asia
Founded
2012
Listen Flavor is a Japanese street fashion brand that is known for its playful and colorful designs inspired by anime, manga, and kawaii culture. Their clothing often features bold graphics, cute characters, and unique prints that appeal to fans of alternative fashion.

Angelic Pretty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Kawaii
Colorful
Origin
Tokyo, Japan
Made in
Asia
Founded
1979
Angelic Pretty is a Japanese clothing brand that is known for its sweet and cute Lolita fashion style. Their designs feature pastel colors, frills, lace, and bows, creating a dreamy and whimsical look.

Liz Lisa

Size Guide
$$
Med
$$ (Med)
Kawaii
Colorful
Origin
Tokyo, Japan
Made in
Asia
Founded
1999
Liz Lisa is a Japanese fashion brand known for its feminine and romantic clothing designs. The brand's signature style includes flowy dresses, lace details, and pastel colors, making it a popular choice among young women in Japan and beyond.

Dreamy Bows

Size Guide
$
Low
$ (Low)
Kawaii
Harajuku
Origin
London, England
Made in
Asia
Founded
2010
Dreamy Bows is a clothing brand known for its cute and kawaii aesthetic, inspired by Japanese street fashion. Their collections feature pastel colors, playful prints, and unique designs that are perfect for those who want to add a touch of whimsy to their wardrobe.
$$
Med
$$ (Med)
Edgy
Eclectic
Origin
New York City, United States
Made in
Asia
Founded
2014
YRU is a clothing brand known for their bold and eccentric footwear designs. Their shoes are often characterized by chunky soles, bright colors, and unique shapes, making them a favorite among fashion-forward individuals looking to make a statement.

Kawaii NOLA

Size Guide
$
Low
$ (Low)
Playful
Colorful
Origin
New Orleans, United States
Made in
Asia
Founded
2017
Kawaii NOLA is a clothing brand that is known for its cute and playful designs inspired by Japanese pop culture and streetwear. Their clothing is often characterized by bold colors, cartoon graphics, and quirky details that add a touch of whimsy to any outfit.

Harajuku Hearts

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Kawaii
Colorful
Origin
Tokyo, Japan
Made in
Japan
Founded
2010
Harajuku Hearts is a clothing brand known for its unique and vibrant Japanese street fashion-inspired clothing. The brand's pieces often feature bold prints, bright colors, and playful designs, making them perfect for those who want to make a statement with their fashion choices.

No Sesso

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Bold
Origin
Los Angeles, United States
Made in
USA
Founded
2015
No Sesso is a gender-neutral clothing brand that celebrates diversity and inclusivity. The brand is known for its bold and colorful designs, unique fabric combinations, and avant-garde approach to fashion.

10 Best Kawaii Streetwear Brands

The Disco Streetwear Newsletter.

Sign-up to our free weekly newsletter showcasing new brands & major sales.

You’re in. Thanks for subscribing!
Something went wrong! Please try again

FAQ

No items found.
View all