10 Best Kawaii Streetwear Brands

10 Best Kawaii Streetwear Brands

Kawaii streetwear is a subgenre of street fashion that originated in Japan and is characterized by its cute and adorable aesthetics. It incorporates elements such as pastel colors, oversized clothing, cartoon characters, and whimsical accessories. Kawaii streetwear has gained a global following, influencing fashion trends and subcultures worldwide, as it challenges traditional notions of style and embraces a playful, youthful, and expressive approach to clothing and personal identity.

Published:
February 6, 2024
·
Reading Time:
6 min
By: Dante P
A woman wearing a Harajuku Hearts alien separate sleeve belt black hoodie
A woman wearing a Harajuku Hearts alien separate sleeve belt black hoodie
Kawaii
Harajuku

Spreepicky

Spreepicky is a clothing brand that is known for its cute and quirky designs. They specialize in anime-inspired clothing, accessories, and cosplay costumes, perfect for those who love to express their unique and playful fashion sense.
Price
Low
Origin
Shenzhen, China
Made in
Asia
Founded in
2014
Spreepicky
Kawaii
Colorful

6%DOKIDOKI

6%DOKIDOKI is a Japanese fashion brand that is known for its bright colors, playful designs, and kawaii aesthetic. The brand is inspired by Japanese pop culture and aims to spread happiness and positivity through its clothing.
Price
Med-High
Origin
Harajuku, Japan
Made in
Japan
Founded in
1995
6%DOKIDOKI
Kawaii
Harajuku

Listen Flavor

Listen Flavor is a Japanese street fashion brand that is known for its playful and colorful designs inspired by anime, manga, and kawaii culture. Their clothing often features bold graphics, cute characters, and unique prints that appeal to fans of alternative fashion.
Price
Med
Origin
Tokyo, Japan
Made in
Asia
Founded in
2012
Listen Flavor
Kawaii
Colorful

Angelic Pretty

Angelic Pretty is a Japanese clothing brand that is known for its sweet and cute Lolita fashion style. Their designs feature pastel colors, frills, lace, and bows, creating a dreamy and whimsical look.
Price
Med-High
Origin
Tokyo, Japan
Made in
Asia
Founded in
1979
Angelic Pretty
Kawaii
Colorful

Liz Lisa

Liz Lisa is a Japanese fashion brand known for its feminine and romantic clothing designs. The brand's signature style includes flowy dresses, lace details, and pastel colors, making it a popular choice among young women in Japan and beyond.
Price
Med
Origin
Tokyo, Japan
Made in
Asia
Founded in
1999
Liz Lisa
Kawaii
Harajuku

Dreamy Bows

Dreamy Bows is a clothing brand known for its cute and kawaii aesthetic, inspired by Japanese street fashion. Their collections feature pastel colors, playful prints, and unique designs that are perfect for those who want to add a touch of whimsy to their wardrobe.
Price
Low
Origin
London, England
Made in
Asia
Founded in
2010
Dreamy Bows
Edgy
Eclectic

YRU

YRU is a clothing brand known for their bold and eccentric footwear designs. Their shoes are often characterized by chunky soles, bright colors, and unique shapes, making them a favorite among fashion-forward individuals looking to make a statement.
Price
Med
Origin
New York City, United States
Made in
Asia
Founded in
2014
YRU
Playful
Colorful

Kawaii NOLA

Kawaii NOLA is a clothing brand that is known for its cute and playful designs inspired by Japanese pop culture and streetwear. Their clothing is often characterized by bold colors, cartoon graphics, and quirky details that add a touch of whimsy to any outfit.
Price
Low
Origin
New Orleans, United States
Made in
Asia
Founded in
2017
Kawaii NOLA
Kawaii
Colorful

Harajuku Hearts

Harajuku Hearts is a clothing brand known for its unique and vibrant Japanese street fashion-inspired clothing. The brand's pieces often feature bold prints, bright colors, and playful designs, making them perfect for those who want to make a statement with their fashion choices.
Price
Med-High
Origin
Tokyo, Japan
Made in
Japan
Founded in
2010
Harajuku Hearts
Avant-garde
Bold

No Sesso

No Sesso is a gender-neutral clothing brand that celebrates diversity and inclusivity. The brand is known for its bold and colorful designs, unique fabric combinations, and avant-garde approach to fashion.
Price
Med-High
Origin
Los Angeles, United States
Made in
USA
Founded in
2015
No Sesso

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