Lonely Ghost

Lonely Ghost is a Utah-based lifestyle label founded in 2019 by influencer Indy Blue Severe and co-founder Bronson Christensen. It builds collections around text-driven graphics and phrases such as "Text Me When You Get Home" and "It's Cool to Care," applied to oversized hoodies, crewnecks, sweatpants, T-shirts, beanies and accessories in neutral and saturated colorways. The brand sells direct-to-consumer through timed drops and pop-ups, and in 2025 signed its first retail partnership with Pacsun and released a capsule with Dutch Bros coffee.