Brand profile

Matsuda

Japanese label founded in 1967, now focused on handmade Sabae eyewear with engraved titanium and Art Deco-inspired detailing.

TokyoOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price

2 brands like Matsuda like Linda Farrow, Lapima →

A man wearing a pair of Matsuda gold-rimmed circular sunglasses

What to know about Matsuda

A fashion house that became eyewear

Mitsuhiro Matsuda founded the Tokyo label in 1967 as a clothing house; eyewear arrived in 1989 and is now what the brand is built around.

Sabae handwork explains the price

Frames are made by hand in Sabae, Japan, through processes that can run to roughly 250 steps, using engraved titanium and filigree metalwork.

Ornament, not minimalism

The design language draws on Art Deco, Gothic architecture and Victorian detailing; frames appeared in Beetlejuice and Terminator 2.

Known forEyewear & sunglasses

Looks from Matsuda

Shop all Matsuda ↗

If you like Matsuda

A woman wearing Linda Farrow celia oversized sunglasses in orange86% match

Linda Farrow

$$$$$Statement eyewearLondon, United Kingdom

Sculptural luxury eyewear with same collector appeal

What changes: Fashion-forward and Italian-made rather than Sabae handcraft

A woman wearing Lapima black matilde sunglass78% match

Lapima

$$$$Artisan framesCampinas, Brazil

Independent atelier eyewear, hand-finished in-house

What changes: Acetate-led sculptural forms, no engraved titanium metalwork

Brand facts

Matsuda started in 1967, when Mitsuhiro Matsuda founded his Tokyo fashion house under the Nicole Co. name; eyewear followed in 1989 and now defines the label. Frames are handmade in Sabae, Japan, through processes that can run to roughly 250 steps, using engraved titanium and filigree metalwork with references to Art Deco, Gothic architecture and Victorian ornament. Designs appeared in Beetlejuice and Terminator 2, and a late-1990s project with photographer Nan Goldin won an Art Directors Club of New York award. Sold via optical specialists and multi-brand retailers.

Founded
1967
Origin
Tokyo, Japan
Made in
Japan
Price
$$$$$
Typical prices
Eyewear $690–$788
Focus
Unisex
Facts checked
September 2026
Styles
Quiet luxury, Avant-garde, Minimalist / Contemporary

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