78% matchBrixton
California western-leaning flannels, hats, worn-in tees
What changes: Full apparel range built on headwear rather than licensed graphics
Brand profile
Midnight Rider
LA label making officially licensed rock and country music merch plus vintage-Americana basics, cut and printed in the USA.
Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Midnight Rider like Brixton, Wrangler, Levi’s →
What to know about Midnight Rider
Licensed music merch, not lookalikes
The catalog runs on official licenses from artists and estates including Waylon Jennings, Creedence Clearwater Revival, ZZ Top, The Band and Chris Stapleton.
Distressing is the whole technique
Tees, sweatshirts and hats are cut and printed in the USA using processes built to mimic the worn-in feel of seventies band shirts.
A merch table with a designer
Founded in 2012 by Parsons graduate Mitra Khayyam, formerly of Blood Is The New Black, with an Eagle Rock Boulevard shop and stockists like Anthropologie and Free People.
If you like Midnight Rider
78% match
74% matchWrangler
Rodeo-and-country Americana at the source of the look
What changes: Denim and western shirting core, no music licensing
70% matchLevi’s
Heritage American denim behind the vintage-rock uniform
What changes: Denim-first mass heritage label, graphics secondary
66% matchChampion
Faded-athletic take on made-in-USA fleece basics
What changes: Sportswear logo pieces instead of band art and distressing
Brand facts
Midnight Rider is a Los Angeles label founded in 2012 by creative director Mitra Khayyam, a Parsons graduate who previously ran Blood Is The New Black. The brand builds officially licensed music merchandise and vintage-Americana basics, working with artists and estates including Waylon Jennings, Creedence Clearwater Revival, ZZ Top, The Band and Chris Stapleton. Tees, sweatshirts and hats are cut and printed in the USA using distressing processes that mimic worn-in seventies band shirts. Khayyam opened a retail shop on Eagle Rock Boulevard in 2021; wholesale accounts include Anthropologie, Free People and Iron & Resin.
- Founded
- 2012
- Origin
- Los Angeles, United States
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Workwear / Heritage