Brand profile

Levi’s

American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.

San FranciscoOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price

24 brands like Levi’s like Dockers, Nautica, Taylor Stitch →

A man wearing a denim Levis jacket, white t-shirt and black pantsLevi’s — 501 ORIGINAL FIT - A SOFT SPOTLevi’s — Levi's Men's France Retro Ringer T-Shirt in Blue, Size Medium

What to know about Levi’s

The 501 anchors everything

The line is organised around a handful of named fits — 501 Original, 511 slim, Ribcage, loose 90s cuts — plus the Trucker jacket and Western shirting.

Two sublines cost noticeably more

Levi's Vintage Clothing and Made & Crafted sit above the mainline, so the same jean silhouette can span budget racks and premium pricing.

A public company, now denim-only

Levi Strauss & Co. trades as NYSE: LEVI from San Francisco; after selling Dockers in February 2026 it retains only Levi's and Beyond Yoga.

Known forJeans & denimJackets

The pieces that define Levi’s

Shop Levi’s →

501 Original

The original 1873 riveted blue jean and the cut every other Levi's fit is measured against.

Explore the 501 →

Trucker Jacket

Levi's defined the short denim jacket, and the Trucker remains its most-copied outerwear silhouette.

Explore Trucker jackets →

505 Regular Fit

The straight-leg, zip-fly workhorse that carried Levi's regular fit through the postwar decades and still anchors the core line.

Explore the 505 →
Levi’s
$49$2745% off
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Levi’s
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Levi’s
$355$19545% off
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How Levi’s fits

Overall fit

true to size

Levi's generally fits true to size, though fit varies significantly across their many cuts and waist labels often measure slightly larger than stated.

Tip: Buy your measured waist for jeans; vanity sizing means actual waist can run a touch larger than the label.

true to sizewaist runs bigcheck the specific fit (501 vs 511)jeans stretch out over time

High confidence · based on 40 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizeregular, with slim options availableOrder your usual size and choose the slim fit line if you prefer a closer cut.
Trousers & pantstrue to sizeregular to slim depending on cutStick with your usual waist size; check the specific fit name for taper.
Jeans & denimtrue to sizeranges from slim (510/511) to straight (501/505) to relaxed (550/559)Order your measured waist; non-stretch styles like the 501 can feel tight at first and relax, so avoid sizing up.
Jacketsslightly smallstructured, trim (especially the trucker)Consider sizing up if you plan to layer under a denim trucker jacket.
T-shirts & graphic teestrue to sizeregular, slightly relaxedTake your normal size; size down if you want a slimmer look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Levi’s fit questions

Does Levi’s run big or small?

Levi’s fits true to size. Buy your measured waist for jeans; vanity sizing means actual waist can run a touch larger than the label. Levi's generally fits true to size, though fit varies significantly across their many cuts and waist labels often measure slightly larger than stated.

How does Levi’s fit?

Levi's generally fits true to size, though fit varies significantly across their many cuts and waist labels often measure slightly larger than stated. Overall shape: varies by fit line (skinny to relaxed).

How do Levi’s shirts & overshirts fit?

Levi’s shirts & overshirts fits true to size. Order your usual size and choose the slim fit line if you prefer a closer cut. Shape: regular, with slim options available.

How do Levi’s trousers & pants fit?

Levi’s trousers & pants fits true to size. Stick with your usual waist size; check the specific fit name for taper. Shape: regular to slim depending on cut.

How do Levi’s jeans & denim fit?

Levi’s jeans & denim fits true to size. Order your measured waist; non-stretch styles like the 501 can feel tight at first and relax, so avoid sizing up. Shape: ranges from slim (510/511) to straight (501/505) to relaxed (550/559).

Brand facts

Levi Strauss & Co. is a publicly traded (NYSE: LEVI) denim company headquartered at Levi's Plaza in San Francisco, led by CEO Michelle Gass. The Levi's line is built around the 501 Original, 511 slim, Ribcage and loose 90s-era cuts, plus the Trucker jacket and Western shirting, with higher-priced Levi's Vintage Clothing and Made & Crafted sublines. The company completed the sale of its Dockers brand to Authentic Brands Group in February 2026, leaving Levi's and Beyond Yoga as its remaining labels.

Founded
1853
Origin
San Francisco, United States
Made in
China, Bangladesh, Vietnam, India, Mexico, Cambodia, Pakistan, Sri Lanka
Price
$$
Typical prices
Trousers $307–$392
Focus
Unisex
Facts checked
September 2026
Styles
Workwear / Heritage, Streetwear, Skatewear

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