Mini Rodini

Mini Rodini is a Stockholm childrenswear label founded in 2006 by fashion illustrator Cassandra Rhodin, who started it after finding baby clothes too gendered. The brand designs unisex clothing for babies through older children: all-over animal and character prints, slogan tees, sweatshirts, swimwear and padded outerwear, drawn in an illustrative, cartoonish style. Production leans on organic and recycled fibres with GOTS certification. It sells direct online, through its own stores and via retailers including Selfridges, Childrensalon and Ssense, with most revenue coming from outside Sweden.