A man wearing a Colorful Standard deep black t-shirt

Colorful Standard

$$
StyleMinimalist / ContemporaryStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Copenhagen, DenmarkMade in · EuropeFounded · 2017

Colorful Standard is a Copenhagen-based essentials label built around seasonless basics in a large, permanent colour palette. The core range covers 100% organic cotton tees, crewnecks, oversized hoodies and sweatpants, plus recycled merino wool knits and socks and plant-based acetate sunglasses, dyed with lower-impact dyes. Garments are produced in the company's own manufacturing facility in Portugal, and the brand publishes supply-chain and pricing details. It sells direct online, through roughly 1,000-plus stockists, and via its own stores in Denmark, France, Germany, Belgium, Switzerland and the UK.

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