Colorful Standard is a clothing brand known for its vibrant and high-quality basics. Their collection includes a range of colorful t-shirts, sweatshirts, and hoodies, all made from organic cotton and produced in Portugal.

Price
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$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Stockholm, Sweden
Made in
Europe
Founded
2015
Asket is a Swedish clothing brand that is known for its focus on sustainability and timeless design. They offer a range of high-quality basics that are made to last, with a transparent pricing model that breaks down the cost of each garment.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded
1974

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

Reigning Champ

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Premium
Athleisure
Origin
Vancouver, Canada
Made in
Canada
Founded
2007
Reigning Champ is a Canadian brand known for its high-quality athletic wear and minimalist designs. Their focus on using premium fabrics and attention to detail has made them a favorite among athletes and fashion enthusiasts alike.
$$
Med
$$ (Med)
Quality Basics
Origin
Toronto, Canada
Made in
Egypt & Portugal
Founded
2015

Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.

Lady White Co.

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Timeless
Premium Basics
Origin
Los Angeles, USA
Made in
Asia
Founded
2015
Lady White Co. is a clothing brand known for its high-quality craftsmanship, minimalist aesthetic, and vintage-inspired designs, offering essential wardrobe staples with a timeless appeal. They specialize in creating durable and versatile garments that embody simplicity and attention to detail.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

$$
Med
$$ (Med)
Minimalist
Basics
Origin
London, UK
Made in
Spain
Founded
2007

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

Bonobos

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2007
Bonobos is known for its well-fitting men's clothing that combines classic styles with modern touches. The brand offers a wide range of sizes and styles, making it easy for men to find clothes that fit well and look great.
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
China
Founded
1997

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing  at an affordable price point. Discover more brands like Theory here.

12 Brands like Colorful Standard

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