86% matchRebel8
Tattoo-and-graffiti mascot graphics from the same 2003 class
What changes: Leans tattoo/lowbrow art over horror-movie camp
Brand profile
Mishka
Brooklyn-born, LA-based streetwear label known for its Keep Watch eyeball graphics, punk and horror-inflected graphic tees, and artist collaborations.
New YorkOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about Mishka
Two logos do the work
The catalogue runs on graphics: the bloodshot "Keep Watch" eyeball and scrawled bear appear across T-shirts, hoodies, caps and accessories.
Punk, metal and B-movie horror
Artwork pulls from 1980s punk and metal, horror films, comics and skate culture, which puts it closer to grunge-goth than clean minimal streetwear.
More label than clothing line
Founded in Brooklyn in 2003 by an illustrator and now based in LA, it also runs a record label and sells seasonal drops and artist collabs through its own store.
How Mishka fits
Overall fit
true to size
Most shoppers report Mishka's graphic pieces fit close to standard US streetwear sizing, with a slightly boxy, skate-influenced cut that reads roomier than contemporary slim tees.
Tip: Order your usual US streetwear size, and consider sizing down one if you want a modern, fitted look rather than the classic roomy skate cut.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed, standard pullover cut | Stick with your usual size, or go up one if you want extra room for layering. |
| T-shirts & graphic tees | true to size | boxy, regular skate-tee cut | Take your normal size; size down if you prefer a trimmer, shorter fit than the classic heavyweight blank. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Mishka fit questions
Does Mishka run big or small?
Mishka fits true to size. Order your usual US streetwear size, and consider sizing down one if you want a modern, fitted look rather than the classic roomy skate cut. Most shoppers report Mishka's graphic pieces fit close to standard US streetwear sizing, with a slightly boxy, skate-influenced cut that reads roomier than contemporary slim tees.
How does Mishka fit?
Most shoppers report Mishka's graphic pieces fit close to standard US streetwear sizing, with a slightly boxy, skate-influenced cut that reads roomier than contemporary slim tees. Overall shape: regular to slightly boxy, classic American streetwear cut.
How do Mishka hoodies & sweatshirts fit?
Mishka hoodies & sweatshirts fits true to size. Stick with your usual size, or go up one if you want extra room for layering. Shape: relaxed, standard pullover cut.
How do Mishka t-shirts & graphic tees fit?
Mishka t-shirts & graphic tees fits true to size. Take your normal size; size down if you prefer a trimmer, shorter fit than the classic heavyweight blank. Shape: boxy, regular skate-tee cut.
Brand facts
Mishka is a streetwear label founded in Brooklyn in 2003 by illustrator Mikhail Bortnik and Greg Rivera, and now headquartered in Los Angeles. Its catalogue centres on graphic T-shirts, hoodies, caps and accessories built around the bloodshot "Keep Watch" eyeball and scrawled bear logos, drawing on 1980s punk and metal, B-movie horror, comics and skate culture. The company also runs a record label, released a "Keep Watch Crew" NFT set in 2021, and continues seasonal drops and artist collaborations sold via its own Shopify store.
- Founded
- 2003
- Origin
- New York, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Punk / Grunge / Goth