A man wearing a classic light blue and pink Mishka bear hoodie

Mishka

$$
StyleStreetwearSkatewearPunk / Grunge / Goth
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Seattle, United StatesMade in · AsiaFounded · 2003

Mishka is a streetwear label founded in Brooklyn in 2003 by illustrator Mikhail Bortnik and Greg Rivera, and now headquartered in Los Angeles. Its catalogue centres on graphic T-shirts, hoodies, caps and accessories built around the bloodshot "Keep Watch" eyeball and scrawled bear logos, drawing on 1980s punk and metal, B-movie horror, comics and skate culture. The company also runs a record label, released a "Keep Watch Crew" NFT set in 2021, and continues seasonal drops and artist collaborations sold via its own Shopify store.

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How Mishka fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtstrue to sizerelaxed, standard pullover cutregularStick with your usual size, or go up one if you want extra room for layering.low
T-shirts & graphic teestrue to sizeboxy, regular skate-tee cutregular to slightly long in the bodyTake your normal size; size down if you prefer a trimmer, shorter fit than the classic heavyweight blank.low
Does Mishka run big or small?

Mishka fits true to size. Order your usual US streetwear size, and consider sizing down one if you want a modern, fitted look rather than the classic roomy skate cut. Most shoppers report Mishka's graphic pieces fit close to standard US streetwear sizing, with a slightly boxy, skate-influenced cut that reads roomier than contemporary slim tees.

How does Mishka fit?

Most shoppers report Mishka's graphic pieces fit close to standard US streetwear sizing, with a slightly boxy, skate-influenced cut that reads roomier than contemporary slim tees. Overall shape: regular to slightly boxy, classic American streetwear cut.

How do Mishka hoodies & sweatshirts fit?

Mishka hoodies & sweatshirts fits true to size. Stick with your usual size, or go up one if you want extra room for layering. Shape: relaxed, standard pullover cut.

How do Mishka t-shirts & graphic tees fit?

Mishka t-shirts & graphic tees fits true to size. Take your normal size; size down if you prefer a trimmer, shorter fit than the classic heavyweight blank. Shape: boxy, regular skate-tee cut.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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