Mizzen+Main

Mizzen+Main makes performance-fabric menswear in traditional silhouettes from its base in Dallas, Texas. Kevin Lavelle and co-founder Web Smith launched the label in 2012 with a moisture-wicking, wrinkle-resistant, machine-washable dress shirt; the Leeward button-down remains its signature product. The assortment has since widened to polos, casual shirts, stretch trousers, blazers, outerwear and a golf line. Sales run mainly direct-to-consumer online, supported by wholesale accounts. Shirts typically sit around $125 and trousers a little higher, placing the brand in mid-market contemporary menswear rather than tailoring or luxury.