A man wearing ivy green cotton-linen reid jacket by Untuckit

Untuckit

$$
StyleUrban prep / IvyMinimalist / Contemporary
Known forShirts & overshirts
Origin · New York, United StatesMade in · AsiaFounded · 2011

UNTUCKit was founded in 2011 in New York by Chris Riccobono, who developed a button-down shirt with a shorter, curved hem and trimmer body engineered to look deliberate when worn untucked; co-founder Aaron Sanandres serves as CEO. The line has widened to polos, knits, chinos, outerwear, performance fabrics and womenswear. Retail is central: roughly 80 stores were operating by early 2024, with 14 more opened that year in US, Canadian and UK markets and further openings planned, using data-driven site selection. Recent work includes a Supima and CreateMe project on digitally bonded garments.

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