88% matchMizzen+Main
Same shirt-first DTC formula in stretch performance fabric
What changes: Leans dressier/athletic-fit, no shorter-hem gimmick
Brand profile
Untuckit
American menswear label built on button-down shirts cut with shorter hems to be worn untucked, now spanning knits, chinos and womenswear.
New York CityOrigin
MenswearFocus
Urban prep / IvyStyle
$$Price
24 brands like Untuckit like Mizzen+Main, Ministry of Supply, Charles Tyrwhitt →
What to know about Untuckit
Built around one hem length
The core product is a button-down cut with a shorter, curved hem and trimmer body so it reads as intentional when worn untucked, rather than a tucked shirt left loose.
Stores, not just a website
Physical retail drives the business: about 80 stores by early 2024 plus 14 more that year across the US, Canada and UK, with locations chosen using sales and site data.
The range outgrew the shirt
Since 2011 the line has expanded into polos, knits, chinos, outerwear, performance fabrics and womenswear, with recent work on digitally bonded garments using Supima cotton.
How Untuckit fits
Overall fit
true to size
Most shoppers find UNTUCKit's signature shirts fit true to size with a deliberately shorter, curved hem designed to sit right when untucked.
Tip: Order your normal size; size up if you prefer a looser body or are between sizes and muscular.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | trim body offered in multiple fits (slim, regular, relaxed) | Take your usual size; choose the Relaxed or Wrinkle-Free fit if the standard body feels too trim through the chest. |
| Trousers & pants | true to size | regular chino fit | Order your normal waist size. |
| Jackets | true to size | regular | Stick with your usual size and size up for layering. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Untuckit
See all 24 brands like Untuckit →88% match
72% matchMinistry of Supply
Engineered technical fabrics for office-casual dressing
What changes: More lab-driven, tailoring-focused, higher price
71% matchCharles Tyrwhitt
Shirt specialist with heavy value pricing and promos
What changes: British formal non-iron dress shirts meant to be tucked
66% matchProper Cloth
Fit-obsessed shirting, but made-to-measure online
What changes: Custom sizing at a much higher per-shirt price
Untuckit fit questions
Does Untuckit run big or small?
Untuckit fits true to size. Order your normal size; size up if you prefer a looser body or are between sizes and muscular. Most shoppers find UNTUCKit's signature shirts fit true to size with a deliberately shorter, curved hem designed to sit right when untucked.
How does Untuckit fit?
Most shoppers find UNTUCKit's signature shirts fit true to size with a deliberately shorter, curved hem designed to sit right when untucked. Overall shape: trim to regular, engineered for untucked wear.
How do Untuckit shirts & overshirts fit?
Untuckit shirts & overshirts fits true to size. Take your usual size; choose the Relaxed or Wrinkle-Free fit if the standard body feels too trim through the chest. Shape: trim body offered in multiple fits (slim, regular, relaxed).
How do Untuckit trousers & pants fit?
Untuckit trousers & pants fits true to size. Order your normal waist size. Shape: regular chino fit.
How do Untuckit jackets fit?
Untuckit jackets fits true to size. Stick with your usual size and size up for layering. Shape: regular.
Brand facts
UNTUCKit was founded in 2011 in New York by Chris Riccobono, who developed a button-down shirt with a shorter, curved hem and trimmer body engineered to look deliberate when worn untucked; co-founder Aaron Sanandres serves as CEO. The line has widened to polos, knits, chinos, outerwear, performance fabrics and womenswear. Retail is central: roughly 80 stores were operating by early 2024, with 14 more opened that year in US, Canadian and UK markets and further openings planned, using data-driven site selection. Recent work includes a Supima and CreateMe project on digitally bonded garments.
- Founded
- 2011
- Origin
- New York City, United States
- Made in
- China, Vietnam, India, Madagascar
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Urban prep / Ivy, Minimalist / Contemporary