discoWe compared 24 brands similar to Untuckit on fit, price and aesthetic — 1 cheaper and 13 more premium, led by Brooks Brothers and J. Crew.
If you're a fan of Untuckit and its stylish commitment to casual, polished looks, you might also love brands like J. Crew, Proper Cloth, and Charles Tyrwhitt. These brands share a preppy aesthetic, stand for quality fabrics, and cater to those looking for comfort in style. Each offers a variety of options that can help you create that perfect balance between relaxed and refined attire. Discover more brands like Untuckit that blend timeless fashion with contemporary sensibilities.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Near-identical in style, silhouette, fit, and materials, both brands appeal to the preppy classic consumer with high-quality, versatile pieces.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. J. Crew shares a preppy and classic aesthetic with Untuckit, making a strong fit for similar casual and polished looks.
What changes. Full range beyond shirts; classic prep rather than fit engineering
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Polo Ralph Lauren shares a similar preppy and classic style with a focus on casual and tailored silhouettes.
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New York label making made-to-measure men's dress shirts and tailoring online via a fit-prediction algorithm, plus appointment showrooms.
Why it's similar. Proper Cloth focuses on premium natural fabrics and tailored fits, aligning well with Untuckit's quality and comfort commitment.
What changes. Custom sizing at a much higher per-shirt price
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Similarities in style, silhouette, and fabric use; both brands emphasize a casual preppy look.
British men's shirtmaker and multichannel retailer, founder-owned since 1986, known for value-priced non-iron dress shirts, ties and tailoring.
Why it's similar. Charles Tyrwhitt is renowned for its classic menswear, much like Untuckit, appealing to the same demographic looking for timeless pieces.
What changes. British formal non-iron dress shirts meant to be tucked
Atlanta-founded menswear label and shop offering soft-tailored suits, shirting and chinos in a traditional American-Italian style.
Why it's similar. Aligned in style and material quality, Sid Mashburn offers classic American menswear with similar fits and fabrics.
Dallas menswear brand built on performance-fabric dress shirts, polos and stretch trousers, led by its signature Leeward button-down.
Why it's similar. Mizzen+Main combines performance fabrics with classic styles, resonating with Untuckit's functional yet stylish approach.
What changes. Leans dressier/athletic-fit, no shorter-hem gimmick
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
Why it's similar. LSU students Matthew Valiollahi and Stephen Smith founded Southern Marsh in Baton Rouge in 2008, selling flying-duck polos, oxfords and quarter-zips into the same casual button-down market.
Boston brand founded by MIT graduates that engineers business clothing—dress shirts, trousers and blazers—from technical performance knits and NASA-derived materials.
Why it's similar. Ministry of Supply shares a commitment to comfort and style, utilizing innovative materials similar to Untuckit's offerings.
What changes. More lab-driven, tailoring-focused, higher price
American menswear brand known for curve-waistband chinos, broad fit and inseam options, and appointment-only Guideshops supporting an online-first model.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
What changes. Travel-heritage styling, less fit-specific marketing
Dutch direct-to-consumer menswear brand known for Italian-fabric tailored suits, on-site alterations and made-to-measure, priced below traditional designer labels.
Richmond, Virginia menswear label founded in 2009, best known for European-milled dress and casual shirts in multiple fits, plus knitwear and tailoring.
San Francisco menswear brand founded in 2008, known for durable organic cotton and hemp workwear basics sold through pre-order drops.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Canadian-founded, New York-based label of minimalist wardrobe staples — wool coats, cashmere knits, clean tailoring — now owned by private equity firm Regent L.P.
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Los Angeles label founded in 2012 for heavyweight fleece and tonal sportswear staples, reportedly sold to Centric Brands and Sam Ben-Avraham in 2026.
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Brooks Brothers | 92% | Preppy / Classic | More premium |
| 2 | J. Crew | 89% | Preppy / Classic | Similar |
| 3 | Polo Ralph Lauren | 89% | Preppy / Classic | More premium |
| 4 | Proper Cloth | 86% | Contemporary | Similar |
| 5 | Abercrombie & Fitch | 85% | Preppy / Classic | More premium |
| 6 | Charles Tyrwhitt | 84% | Preppy / Classic | More premium |
| 7 | Sid Mashburn | 84% | Preppy / Classic | More premium |
| 8 | Mizzen+Main | 82% | Contemporary | Similar |
| 9 | Southern Marsh | 81% | Southern casual | Similar |
| 10 | Ministry of Supply | 80% | Contemporary | More premium |
| 11 | Bonobos | — | Similar | |
| 12 | Banana Republic | — | Similar | |
| 13 | SuitSupply | — | Similar | |
| 14 | Ledbury | — | More premium | |
| 15 | Taylor Stitch | — | Similar | |
| 16 | Todd Snyder | — | More premium | |
| 17 | AllSaints | — | More premium | |
| 18 | Norse Projects | — | Similar | |
| 19 | Saturdays NYC | — | Similar | |
| 20 | Club Monaco | — | Cheaper | |
| 21 | rag & bone | — | More premium | |
| 22 | Theory | — | More premium | |
| 23 | John Elliott | — | More premium | |
| 24 | Reiss | — | More premium |
Brooks Brothers is the closest match to Untuckit, with a 92% similarity score. Both brands share a preppy, classic style and prioritize quality materials, appealing to those who appreciate timeless fashion.
For mid-range options, brands like Brooks Brothers, J. Crew, and Proper Cloth offer classic styles at the $$ to $$-$$$ range while maintaining a focus on quality and style.
Brooks Brothers may offer a broader selection of luxury fabrics and a slightly higher price segment, attracting those who seek a refined, upscale experience, whereas Untuckit excels in providing casual, untucked style shirts.
Untuckit is renowned for its shirts designed to be worn untucked, providing a polished yet relaxed aesthetic. They stand out with their tailored fits and versatile pieces that are both stylish and comfortable.
Brands like J. Crew and Proper Cloth offer excellent value, maintaining classic styles within the $$ price tier, making them compelling options for budget-conscious shoppers seeking style and substance.