A man wearing Rhoback short sleeve tailwind performance tee

Rhoback

$$
StyleAthleisure / SportswearUrban prep / IvyMinimalist / Contemporary
Known forTopsGolf
Origin · Charlottesville, United StatesMade in · USA, AsiaFounded · 2016

Rhoback is an American active lifestyle label founded in 2016 in Charlottesville, Virginia by Kevin Hubbard and Matt and Kristina Loftus, named after their Rhodesian Ridgeback dog. It sells four-way-stretch, moisture-wicking performance polos, Q-Zip quarter-zips, hoodies, shorts and hats in bold prints, aimed at golf, tennis and everyday wear. Direct-to-consumer since launch, it opened its first Charlottesville brick-and-mortar store in November 2025. In June 2026, CHAMP — the athlete-backed fund from L Catterton and Patricof Co — took a roughly $50 million minority stake; the founders retain control.

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