Brand profile

Rhoback

Charlottesville-based activewear brand known for its printed, moisture-wicking performance polos and Q-Zip quarter-zips for golf and everyday wear.

CharlottesvilleOrigin

MenswearFocus

Athleisure / SportswearStyle

$$Price

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What to know about Rhoback

Performance polos and quarter-zips first

The line centers on four-way-stretch, moisture-wicking polos, Q-Zip quarter-zips, hoodies, shorts and hats built for golf and tennis but worn day to day.

Bold prints, not quiet basics

Where most mid-priced performance tops stay plain, Rhoback leans on loud graphic prints as its signature, sitting between golf apparel and prep-leaning athleisure.

Direct-to-consumer with new backing

Founded in Charlottesville in 2016 and online-only until its first store opened there in November 2025; CHAMP took a roughly $50 million minority stake in June 2026.

Known forTopsGolf

StyleAthleisure / Sportswear Urban prep / Ivy Minimalist / Contemporary

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86% match

Rhone

$$Performance basicsStamford, United States

Work-to-workout technical polos and quarter-zips

What changes: Muted, tailored performance palette instead of loud prints

Shop Rhone 22 brands like Rhone →

80% match

Vuori

$$Everyday activewearEncinitas, United States

Softer surf-yoga knits over golf-course prints

What changes: Lounge/lifestyle focus rather than golf and tennis

Shop Vuori 16 brands like Vuori →

76% match

Southern Tide

$$$Preppy polosGreenville, United States

Coastal-preppy polos with a Southern country-club bent

What changes: Cotton preppy staples, less technical stretch fabric

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72% match

Vineyard Vines

$$Bright prepMartha's Vineyard, United States

Bright novelty prints and logo polos, less performance

What changes: Heritage preppy woven shirting, not moisture-wicking gear

Shop Vineyard Vines 22 brands like Vineyard Vines →

Brand facts

Rhoback is an American active lifestyle label founded in 2016 in Charlottesville, Virginia by Kevin Hubbard and Matt and Kristina Loftus, named after their Rhodesian Ridgeback dog. It sells four-way-stretch, moisture-wicking performance polos, Q-Zip quarter-zips, hoodies, shorts and hats in bold prints, aimed at golf, tennis and everyday wear. Direct-to-consumer since launch, it opened its first Charlottesville brick-and-mortar store in November 2025. In June 2026, CHAMP — the athlete-backed fund from L Catterton and Patricof Co — took a roughly $50 million minority stake; the founders retain control.

Founded: 2016
Origin: Charlottesville, United States
Made in: USA, Asia
Price: $$
Focus: Menswear
Facts checked: August 2026
Styles: Athleisure / Sportswear, Urban prep / Ivy, Minimalist / Contemporary

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