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Brand profile

Torrid

American plus-size retailer selling sizes 10–30 across denim, tops, dresses and intimates, now shrinking its store fleet in favor of e-commerce and sub-brands.

City of IndustryOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
Shop Torrid ↗

4 brands like Torrid like Modcloth, Francesca’s, Lulus →

A woman wearing Torrid washable gauze babydoll mini dress

What to know about Torrid

Built only for sizes 10 to 30

Every category — denim, tops, dresses, intimates, swim, activewear — is designed for a plus-size range rather than graded up from a straight-size block.

Started as a Hot Topic spin-off

Launched in 2001 as a Hot Topic offshoot, separated in 2015 and listed on the NYSE as CURV in 2021, with Sycamore Partners holding majority voting control.

Malls out, sub-brands in

Under CEO Lisa Harper it is closing roughly 150 stores through a 2025 optimization program while pushing five higher-margin sub-brands at younger shoppers.

Known forTopsJeans & denim
StyleMinimalist / ContemporaryY2K

If you like Torrid

A woman wearing Modcloth floral meadow whisper maxi dress84% match

Modcloth

$$Retro dressesPittsburgh, United States

Size-inclusive US label, vintage-indie prints

What changes: Online-only, quirkier retro styling, no intimates or store fleet

Shop Modcloth
A woman wearing a Lulus floral dress in blue and white65% match

Lulus

$$Occasion dressesChico, United States

US occasionwear with extended sizing online

What changes: Event and bridesmaid focus, no stores or intimates

Shop Lulus
A woman wearing Chicwish artisanal charm boat neck cable knit dress62% match

Chicwish

$$Feminine midisNanjing, China

Retro-feminine dresses and knits, forgiving cuts

What changes: Overseas online-only, limited size run at the top end

Shop Chicwish

Brand facts

Torrid is an American plus-size women's retailer designing apparel in sizes 10 to 30, covering denim, tops, dresses, intimates, swim, activewear and accessories with fit as its stated priority. Launched in 2001 as a Hot Topic offshoot, it separated in 2015 and listed on the NYSE as CURV in 2021, with Sycamore Partners keeping majority voting control. Under CEO Lisa Harper the company is cutting its mall footprint, closing roughly 150 stores through its 2025 store optimization program, while expanding five higher-margin sub-brands aimed at younger customers.

Founded
2001
Origin
City of Industry, United States
Made in
China, Vietnam, Indonesia
Price
$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Y2K

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