85% matchSister Jane
London indie romance: ruffles, jacquard, print-led dresses
What changes: More vintage-romantic and less denim/crochet, no sustainability messaging
Brand profile
Damson Madder
London womenswear label founded by Emma Hill, known for bold printed dresses, embellished denim and crochet knits using recycled and organic fabrics.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
21 brands like Damson Madder like Sister Jane, Gimaguas, Show Me Your Mumu →
What to know about Damson Madder
Decoration does the work
Appliqué and embroidered denim, crochet knits, printed dresses and ruffled blouses in bold colour — the pieces are built around surface detail, not plain basics.
Roughly £70-£200, mostly
A mid-priced London womenswear label: heavily worked denim and embellished dresses at prices closer to high street than designer.
Small founder-led North London team
Emma Hill founded it in 2020 and still runs it as managing director, with a conscious-design pitch around recycled and organic fabrics and production transparency.
If you like Damson Madder
See all 21 brands like Damson Madder →85% match
75% matchGimaguas
Craft-led crochet and knit pieces with holiday colour
What changes: Smaller Mediterranean-holiday range, less denim and print
70% matchShow Me Your Mumu
Print-maximalist dressing with a California rather than London slant
What changes: Boho flow over embellishment and craft detail; no eco positioning
65% matchModcloth
Quirky retro prints across a size-inclusive range
What changes: Multi-brand retailer at lower price, no in-house design voice
Brand facts
Damson Madder is a London womenswear label founded by Emma Hill, who still leads it as managing director with a small, largely female team based in North London. Its range centres on printed and embellished dresses, appliqué and embroidered denim, crochet knitwear, and ruffled blouses and separates in bold colour and pattern. The brand positions itself around conscious design, recycled and organic fabrics and production transparency, selling direct through its own site alongside UK and US wholesale accounts. Most pieces fall roughly in the £70-£200 range.
- Founded
- 2020
- Origin
- London, United Kingdom
- Made in
- Turkey, China, India
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Y2K, Workwear / Heritage