74% matchFjallraven
Scandinavian outdoor gear with same durable, kid-friendly bent
Brand profile
Molo
Copenhagen kidswear label pairing print-heavy Scandinavian basics with technical, PFC-free waterproof outerwear and insulated snowsuits for ages 0-16.
CopenhagenOrigin
Minimalist / ContemporaryStyle
$$Price
Similar to Fjallraven, Patagonia, Columbia →
What to know about Molo
Outerwear does the heavy lifting
The range is anchored by PFC-free waterproof rainwear, softshells, fleece and Thinsulate snowsuits with snow cuffs and boot-friendly hems, not just cotton basics.
Loud prints on Scandi cuts
Simple Scandinavian shapes carry bold photographic prints, animal characters and saturated color, covering ages 0-16.
Certified fabrics at accessible prices
Since 2016 the line has moved toward GOTS- and OEKO-TEX-certified organic and recycled textiles while staying in the lower-mid price bracket.
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Brand facts
Molo is a Danish childrenswear label founded in Copenhagen in 2003 by Mogens Jepsen and co-founder Louise, whose initials form the brand name. It dresses ages 0-16 in Scandinavian-cut basics layered with bold photographic prints, animal characters and saturated color. Technical outerwear anchors the range: PFC-free waterproof rainwear, softshells, fleece and Thinsulate-insulated snowsuits and ski kits with snow cuffs and boot-friendly hems. Since 2016 the brand has shifted toward GOTS- and OEKO-TEX-certified organic and recycled textiles. It sells direct and through SSENSE, Mytheresa, Smallable and Childrensalon.
- Founded
- 2003
- Origin
- Copenhagen, Denmark
- Price
- $$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Gorpcore / Outdoor
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