74% matchFjallraven
Scandinavian outdoor gear with same durable, kid-friendly bent
What changes: Adult-led, heritage waxed cotton rather than printed basics
Brand profile
Molo
Copenhagen kidswear label pairing print-heavy Scandinavian basics with technical, PFC-free waterproof outerwear and insulated snowsuits for ages 0-16.
CopenhagenOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Molo
Molo is a Danish childrenswear label founded in Copenhagen in 2003 by Mogens Jepsen and co-founder Louise, whose initials form the brand name. It dresses ages 0-16 in Scandinavian-cut basics layered with bold photographic prints, animal characters and saturated color. Technical outerwear anchors the range: PFC-free waterproof rainwear, softshells, fleece and Thinsulate-insulated snowsuits and ski kits with snow cuffs and boot-friendly hems. Since 2016 the brand has shifted toward GOTS- and OEKO-TEX-certified organic and recycled textiles. It sells direct and through SSENSE, Mytheresa, Smallable and Childrensalon.
If you like Molo
74% match
72% matchPatagonia
Same eco-material push behind waterproof kids' shells
What changes: Higher price, performance-first with no print-driven design
70% matchColumbia
Value-priced waterproof and insulated family layering
What changes: Purely technical, no Scandinavian styling or prints
66% matchUniqlo
Affordable minimal basics with a broad kids' range
What changes: Neutral basics, little rainwear or bold graphics
Brand facts
- Founded
- 2003
- Origin
- Copenhagen, Denmark
- Price
- $$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Gorpcore / Outdoor