Brand profile

Patagonia

American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.

VenturaOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price

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A man in a wheat field wearing a white Patagonia t-shirt along with black jacket and pants

What to know about Patagonia

Patagonia designs outdoor apparel and gear from Ventura, California, where Yvon Chouinard's climbing-hardware business became a clothing company in 1973. Core products include Better Sweater and Synchilla fleeces, Nano Puff and Down Sweater insulation, Baggies shorts, and the Worn Wear repair-and-resale program. Since 2022 the Chouinard family's stake has sat with the Patagonia Purpose Trust and the nonprofit Holdfast Collective, which direct profits to environmental causes. CEO Ryan Gellert reported $1.47 billion in sales for the fiscal year ended April 2025, following restructuring and two rounds of layoffs.

Known forJacketsOutdoor & technicalOuterwear

The pieces that define Patagonia

Synchilla Snap-T Fleece

The snap-placket Synchilla pullover is Patagonia's most recognizable garment, the piece that turned recycled fleece into a uniform for climbers and city dwellers alike.

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Nano Puff

Patagonia's lightweight PrimaLoft-insulated jacket defined the packable synthetic puffer category and remains the brand's go-to layer for cold, damp conditions.

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Baggies

The quick-drying, elastic-waist Baggies short is Patagonia's warm-weather signature, worn everywhere from river trips to the beach for four decades.

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How Patagonia fits

Overall fit

slightly large

Most shoppers find Patagonia broadly true to size but cut with extra room, so slim builds often report a roomier-than-expected fit unless they size down.

Tip: Take your usual size if you plan to layer, but consider sizing down if you want a trim, modern silhouette.

roomytrue to size but boxyroom for layeringsize down for a slim fitclassic American cut

High confidence · based on 30 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizeregular to relaxed; hoodies and fleece pullovers like the Better Sweater sit fairly straight and roomyStick with your usual size; only size up if you want to layer a shell over a thick fleece.
Jacketstrue to sizeregular fit designed for layering; alpine and trim-fit shells run closer to the bodyStay true to size for layering room, or size down in regular-fit shells if you wear them over just a tee.
Jeans & denimtrue to sizestraight to slim-straight performance denim with some stretchTake your usual waist; the stretch denim tends to relax a little with wear.
Shirts & overshirtsslightly largeregular fit flannels and workshirts with a full chest and armholeConsider sizing down if you prefer a tailored shirt, otherwise take your normal size.
T-shirts & graphic teesslightly largeboxy through the chest and shoulders on cotton tees; Capilene technical tees are noticeably slimmerSize down if you want a fitted tee, or stay true to size for a relaxed, boxy look.
Trousers & pantsslightly largerelaxed to regular through the seat and thigh on hiking and work pantsOrder your measured waist and expect a comfortable, non-slim leg.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Patagonia fit questions

Does Patagonia run big or small?

Patagonia fits slightly large. Take your usual size if you plan to layer, but consider sizing down if you want a trim, modern silhouette. Most shoppers find Patagonia broadly true to size but cut with extra room, so slim builds often report a roomier-than-expected fit unless they size down.

How does Patagonia fit?

Most shoppers find Patagonia broadly true to size but cut with extra room, so slim builds often report a roomier-than-expected fit unless they size down. Overall shape: generally relaxed, American-cut with room through the chest and waist; performance/alpine pieces are trimmer.

How do Patagonia hoodies & sweatshirts fit?

Patagonia hoodies & sweatshirts fits true to size. Stick with your usual size; only size up if you want to layer a shell over a thick fleece. Shape: regular to relaxed; hoodies and fleece pullovers like the Better Sweater sit fairly straight and roomy.

How do Patagonia jackets fit?

Patagonia jackets fits true to size. Stay true to size for layering room, or size down in regular-fit shells if you wear them over just a tee. Shape: regular fit designed for layering; alpine and trim-fit shells run closer to the body.

How do Patagonia jeans & denim fit?

Patagonia jeans & denim fits true to size. Take your usual waist; the stretch denim tends to relax a little with wear. Shape: straight to slim-straight performance denim with some stretch.

Brand facts

Founded
1973
Origin
Ventura, United States
Made in
China, USA
Price
$$
Focus
Unisex
Styles
Gorpcore / Outdoor, Workwear / Heritage, Streetwear

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