72% matchYuichi Toyama
Independent designer accessories, structure over decoration
What changes: Eyewear, minimal rather than narrative or illustrative
Brand profile
Independent London watchmaker making art-led, narrative watches that tell time through rotating discs, jumping hours and message dials.
18 brands like Mr Jones Watches like Yuichi Toyama, Yuzefi, Ugly Rugly →

Dials use rotating discs, jumping hours and written messages instead of conventional hands, so reading the time takes a moment of decoding.
Bestsellers include The Last Laugh, a skull whose teeth mark the hours, and Accurate — designs built around a narrative rather than a complication.
Founded in 2007 by RCA-trained artist Crispin Jones, still founder-led and independent, with watches designed and assembled in-house, often with outside artists.
72% matchIndependent designer accessories, structure over decoration
What changes: Eyewear, minimal rather than narrative or illustrative
68% matchSculptural London accessory design, object-as-art thinking
What changes: Leather bags, womenswear-leaning, no mechanical craft
64% matchStudio-made art objects with a deadpan graphic wit
What changes: Home goods, not wearables or watchmaking
62% matchMr Jones Watches is an independent London watch brand founded in 2007 by Crispin Jones, a Royal College of Art-trained artist and designer. It makes narrative, art-led watches that display time unconventionally — rotating discs, jumping hours and message dials rather than conventional hands. Bestsellers include The Last Laugh, with a skull whose teeth mark the hours, and the memento mori-themed Accurate. Watches are designed and assembled in the brand's south London workshop, often with outside artists, and it remains independently owned and founder-led.