72% matchSlowtide
Artist-printed textiles for the home, not the wardrobe
What changes: Surf-lifestyle towels and blankets, printed rather than hand-tufted
Brand profile
Ugly Rugly
Ugly Rugly is a Brooklyn studio making hand-tufted rugs and rope objects in bold, deliberately "ugly" geometric and organic forms.
New York CityOrigin
UnisexFocus
Avant-gardeStyle
$$Price
4 brands like Ugly Rugly like Slowtide, Henrik Vibskov, HELMSTEDT →
What to know about Ugly Rugly
Home goods, not clothing
This is a rug and textile studio: hand-tufted New Zealand wool rugs, coiled rope objects and other home pieces, rather than apparel.
The ugly is the intent
Layered geometric shapes, asymmetrical organic forms and high-contrast color are pushed toward irreverent rather than tasteful or decorative.
Two founders, one Brooklyn studio
Cole and Lauren Hansen design, largely make, inspect and ship the work themselves, with some production in India and wholesale through Faire.
If you like Ugly Rugly
72% match
70% matchHenrik Vibskov
Same art-school irreverence in prints and sculptural form
What changes: Runway clothing and installations rather than home objects
68% matchHELMSTEDT
Hand-painted, craft-forward colour play in a small studio
What changes: Womenswear and knitwear, whimsical-pretty instead of deliberately ugly
66% matchSociety6
Independent-artist graphics across rugs, wall art and decor
What changes: Print-on-demand marketplace scale, no studio craft or maker's hand
Brand facts
Ugly Rugly is an independent New York design and production studio founded by Cole and Lauren Hansen. It makes hand-tufted rugs plus coiled rope objects and textile home goods, working in New Zealand wool, rope yarn and raw trimmings. The work leans on layered geometric shapes, asymmetrical organic forms and high-contrast color, styled as deliberately "ugly" and irreverent rather than decorative. Pieces are designed and largely made, inspected and shipped by the founders from their Brooklyn studio and UR Fancy Shop, with additional production in India and wholesale distribution via Faire.
- Founded
- 2017
- Origin
- New York City, United States
- Made in
- United States
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Avant-garde, Streetwear, Minimalist / Contemporary