83% matchMuji
Same Japanese natural-fibre minimalism at pocket-money prices
What changes: Huge general-merchandise range rather than one craft textile
Brand profile
Kyoto maker Musubi reworks the Japanese furoshiki wrapping cloth into modern accessories, from traditional motifs to artist prints and water-repellent totes.
4 brands like Musubi like Muji, Arket, Uniqlo →

The catalogue is furoshiki — Japanese wrapping cloths, roughly $15-60 — plus handles and Patchin hardware that turn a single square into a carryable tote.
Musubi is the in-house label of Yamada Sen-i, whose predecessor Yamada Kanshichi Store dates to 1937; the brand itself was restarted in 2005.
Alongside auspicious motifs and ukiyo-e reproductions sit Nordic-influenced and contemporary-artist prints, indigo-dyed cloths and water-repellent reversible "aqua drop" versions.
83% matchSame Japanese natural-fibre minimalism at pocket-money prices
What changes: Huge general-merchandise range rather than one craft textile
70% matchNordic-modernist prints and homeware in the same calm palette
What changes: Clothing-led European retailer, no traditional craft lineage
65% matchJapanese mass-market take on quiet, functional design
What changes: Technical synthetics and garments, not artisanal cloth
63% matchJapanese maker sensibility with archival motif reverence
What changes: Menswear tailoring/workwear at far higher prices
Musubi is the in-house furoshiki brand of Yamada Sen-i, a Kyoto wrapping-cloth maker whose predecessor, Yamada Kanshichi Store, was founded in 1937; the Musubi label was relaunched in 2005. The catalogue spans traditional auspicious motifs, ukiyo-e reproductions, Nordic-influenced and contemporary-artist prints, indigo-dyed cloths and water-repellent "aqua drop" reversibles, plus handles and Patchin hardware that convert a square of cloth into a tote. Cloths typically run about $15-60. The 38-person company manufactures, wholesales and retails from Kyoto, runs wrapping workshops and exhibits at Maison&Objet Paris.