96% matchNordgreen
The parent label; same Jakob Wagner design language
What changes: Broader collection range beyond the Native line
Brand profile
Native Watches
Native is Nordgreen's minimalist Copenhagen watch line, designed by Jakob Wagner with slim quartz cases, sapphire crystal and interchangeable straps.
CopenhagenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Native Watches like Nordgreen, Daniel Wellington, Skagen →
What to know about Native Watches
A line, not a standalone brand
Native is one collection within Nordgreen, the Copenhagen label founded in 2017, with the watches designed by Danish industrial designer Jakob Wagner.
Quartz simplicity, strap-swap flexibility
Thin brushed dials, slim polished cases, sapphire crystal and quartz movements, offered in several case sizes with interchangeable leather, mesh and nylon straps.
Direct-to-consumer with a donation step
Sold online without retail markup, using recycled stainless steel and vegan straps, and each serial number lets the buyer direct a donation.
If you like Native Watches
96% match
84% matchDaniel Wellington
Same DTC slim-dial formula, more fashion-driven
What changes: Cheaper, heavier logo branding, trend-led marketing
82% matchSkagen
Danish-rooted slim steel and mesh, mall-price tier
What changes: Fossil-owned, lower price, wider jewelry range
80% matchTID Watches
Starker Stockholm minimalism, sandblasted cases
What changes: Smaller, more design-object austere, fewer sizes
Brand facts
Native is a watch collection from Nordgreen, the Copenhagen label founded in 2017 by Pascar Vartanian and Vasilij Brandt, with designs by Danish industrial designer Jakob Wagner. The line follows Scandinavian minimalism: thin brushed dials, slim polished cases, sapphire crystal and quartz movements, sold in several case sizes with interchangeable leather, mesh and nylon straps. Nordgreen sells direct-to-consumer online, emphasises recycled stainless steel and vegan strap materials, and runs a giving-back programme in which buyers direct a donation using their watch serial number.
- Founded
- 2017
- Origin
- Copenhagen, Denmark
- Made in
- Asia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury