Brand profile

TID Watches

Stockholm watch brand founded in 2012, making minimal numbered quartz watches with sandblasted steel cases and interchangeable leather, textile and mesh straps.

StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

4 brands like TID Watches like Uniform Wares, Nordgreen, Native Watches →

A man wearing black dial watch from TID Watches

What to know about TID Watches

Design studio, not watchmaking house

Founded in 2012 by Ola E. Bernestal and Petrus Palmer with Form Us With Love designers Jonas Pettersson and John Lofgren, so the logic is industrial design first.

A numbered range, deliberately small

The catalogue stays reductive: quartz models called No.1, No.2 and No.3 in sandblasted stainless steel with pared-back dials rather than seasonal releases.

Straps do the styling work

Cases are interchangeable with leather, woven textile and steel mesh straps, so one watch shifts register instead of you buying several.

If you like TID Watches

An image of Nordgreen pioneer watch with textured black dial - black leather84% match

Nordgreen

$$$Scandi minimalismCopenhagen, Denmark

Copenhagen take on designer-led minimal quartz

What changes: Heavier marketing push and giving-back angle

Brand facts

TID Watches is a Stockholm watch brand founded in 2012 by Ola E. Bernestal, Petrus Palmer and Form Us With Love designers Jonas Pettersson and John Lofgren; "tid" is Swedish for time. The range stays small and reductive: numbered quartz models such as No.1, No.2 and No.3 in sandblasted stainless steel, with pared-back dials and interchangeable straps in leather, woven textile and steel mesh. It sells direct online and through Scandinavian design retailers, applying the same minimal language to clocks and accessories.

Founded
2012
Origin
Stockholm, Sweden
Made in
Sweden
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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