TID Watches

TID Watches is a Stockholm watch brand founded in 2012 by Ola E. Bernestal, Petrus Palmer and Form Us With Love designers Jonas Pettersson and John Lofgren; "tid" is Swedish for time. The range stays small and reductive: numbered quartz models such as No.1, No.2 and No.3 in sandblasted stainless steel, with pared-back dials and interchangeable straps in leather, woven textile and steel mesh. It sells direct online and through Scandinavian design retailers, applying the same minimal language to clocks and accessories.