95% matchNative Watches
Jakob Wagner slim quartz, same Copenhagen design DNA
What changes: It is Nordgreen's own sub-line rather than a separate house
Brand profile
Nordgreen
Copenhagen watch brand making minimalist Jakob Wagner-designed quartz watches, majority-owned since August 2025 by N/A Ventures and Magasin du Nord.
CopenhagenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Nordgreen like Native Watches, Daniel Wellington, Skagen →
What to know about Nordgreen
One designer, four repeating shapes
Danish industrial designer Jakob Wagner draws the Native, Philosopher, Pioneer and Infinity lines: slim cases, interchangeable straps, Japanese quartz or solar movements.
Kickstarter roots, direct-to-consumer pricing
Launched by crowdfunding in 2017 and sold mainly on its own site, which keeps a designer-name watch inside the mid-to-upper price bracket rather than luxury territory.
Ownership changed hands in 2025
The original company went through reconstruction and bankruptcy in 2024, with N/A Ventures and Danish department store Magasin du Nord taking a majority stake in August 2025.
If you like Nordgreen
95% match
88% matchDaniel Wellington
Scandi DTC quartz with interchangeable straps
What changes: Cheaper, more fashion-marketing led, less design credentialing
85% matchSkagen
Danish-rooted ultra-slim steel and mesh bracelets
What changes: Fossil-owned, mall-retail distribution rather than DTC
82% matchTID Watches
Stricter Stockholm minimalism, sandblasted cases
What changes: Smaller, more art-object framing; narrower range
Brand facts
Nordgreen is a Danish watch label founded in Copenhagen in 2017 by Pascar Sivam, Vasilij Brandt and investor Christian Arnstedt, launched via Kickstarter and sold mainly direct-to-consumer. Danish industrial designer Jakob Wagner shapes the core Native, Philosopher, Pioneer and Infinity lines around slim cases, interchangeable straps and Japanese quartz or solar movements, with a charitable donation attached to each purchase. The original operating company entered reconstruction and bankruptcy in 2024; in August 2025 investment firm N/A Ventures and department store Magasin du Nord took a majority stake.
- Founded
- 2017
- Origin
- Copenhagen, Denmark
- Made in
- China
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury