A man wearing a polka-dot camp shirt, brown shorts and a pastel bucket hat, seated outside an ice cream parlour

Nice Kicks

$$$
StyleStreetwearAthleisure / SportswearSkatewear
Known forSneakersFootwear
Origin · Austin, United StatesMade in · The DragFounded · 2006

Nice Kicks is a sneaker media platform founded in 2006 by Matt Halfhill, who began it as a blog while reselling shoes online. Headquartered in Austin, Texas, it publishes release dates, sneaker history, reviews and athlete and celebrity style coverage on nicekicks.com and across Instagram, X, TikTok and YouTube, where it counts several million followers. Video franchises include Sneak Peek, a sneaker closet-tour series launched in 2012 and recently relaunched. A separately operated Austin retail store shares the name.

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