88% matchSupreme
Skate-rooted NYC label, longtime SB Dunk collaborator
What changes: Apparel-led hype drops rather than performance skate footwear
Brand profile
Nike SB
Nike's skateboarding division, launched in 2002 and known for the SB Dunk, Zoom Blazer, Janoski and pro-skater signature shoes.
BeavertonOrigin
MenswearFocus
SkatewearStyle
$$Price
What to know about Nike SB
Nike SB is Nike's skateboarding division, launched in March 2002 under the late Sandy Bodecker after earlier 1990s skate efforts failed. It debuted with the Dunk Low Pro SB, which added a Zoom Air drop-in sockliner, fat tongue and padded collar to the basketball silhouette and shipped through core skate shops. The range now covers Dunk, Zoom Blazer, Janoski, Ishod Wair and Nyjah Huston models plus apparel, with shoes typically retailing near $85-$150. Collaborations with Supreme, Antihero and skate shops drive its cultural weight and resale demand.
If you like Nike SB
88% match
78% matchThe Hundreds
California skate graphics, same 2000s skate-shop lineage
What changes: Tees and hoodies only, no footwear tech
76% matchStüssy
Surf/skate original with the same core-shop distribution
What changes: Apparel-focused, surf heritage over skate performance
72% matchWasted Paris
90s skate-subculture graphics from a Paris indie
What changes: European indie apparel, no shoes
Brand facts
- Founded
- 2002
- Origin
- Beaverton, United States
- Price
- $$
- Focus
- Menswear
- Styles
- Skatewear, Streetwear