Nike SB

Nike SB is Nike's skateboarding division, launched in March 2002 under the late Sandy Bodecker after earlier 1990s skate efforts failed. It debuted with the Dunk Low Pro SB, which added a Zoom Air drop-in sockliner, fat tongue and padded collar to the basketball silhouette and shipped through core skate shops. The range now covers Dunk, Zoom Blazer, Janoski, Ishod Wair and Nyjah Huston models plus apparel, with shoes typically retailing near $85-$150. Collaborations with Supreme, Antihero and skate shops drive its cultural weight and resale demand.