90% matchPalace
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
What changes: Louder graphics, less collab-heavy hype in the US
Brand profile
Supreme
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
New York CityOrigin
UnisexFocus
StreetwearStyle
$$Price
27 brands like Supreme like Palace, Stüssy, Awake NY →
What to know about Supreme
Supreme is a New York skate and streetwear label founded in 1994 by James Jebbia on Lafayette Street in SoHo. EssilorLuxottica acquired it from VF Corporation for $1.5 billion in cash, closing the deal on 2 October 2024, after VF paid roughly $2.1 billion in 2020. The brand sells weekly seasonal drops built around the box-logo tee and hoodie, hooded work jackets, skate decks and accessories, plus recurring collaborations with Nike, The North Face and Stone Island. It runs a digital-first business alongside about 17 stores in the US, Europe and Asia.
How Supreme fits
Overall fit
slightly large
Most shoppers report Supreme runs on the roomy, boxy side of true to size, with heavyweight fleece and outerwear feeling noticeably generous while tees stay wide but a touch short.
Tip: Take your usual size for the intended boxy skate look, or size down one if you want anything close to a fitted silhouette.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | very boxy and heavyweight, dropped feel through the shoulder | Most people take one size down from their usual hoodie size unless they want a deliberately oversized look. |
| Jackets | runs large | boxy outerwear cut with room for hoodie layering | Size down if you are not layering heavy fleece underneath. |
| Jeans & denim | slightly large | regular to loose skate denim, straight through the thigh | Consider going down a waist size as the fit is cut with extra room for skating. |
| Shirts & overshirts | slightly large | relaxed, boxy flannels and work shirts rather than tailored | Stick with your normal size for layering, or drop a size if you plan to wear it buttoned on its own. |
| T-shirts & graphic tees | slightly large | boxy, wide across the chest with a fairly loose sleeve | Size down if you dislike a wide, cropped-feeling tee; stay true to size for the intended skate fit. |
| Trousers & pants | true to size | relaxed to loose work-pant and chino silhouettes | Order your measured waist size; the leg is already loose so there is no need to size up. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Supreme
See all 27 brands like Supreme →90% match
86% matchStüssy
Stüssy shares Supreme's foundational roots in streetwear, with a similar relaxed silhouette and bold designs.
What changes: Calmer release cadence, less resale mania
84% matchAwake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
What changes: Smaller runs, more community-driven, less resale
80% matchNoah NYC
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
What changes: More tailored menswear, ethical sourcing over hype
Supreme fit questions
Does Supreme run big or small?
Supreme fits slightly large. Take your usual size for the intended boxy skate look, or size down one if you want anything close to a fitted silhouette. Most shoppers report Supreme runs on the roomy, boxy side of true to size, with heavyweight fleece and outerwear feeling noticeably generous while tees stay wide but a touch short.
How does Supreme fit?
Most shoppers report Supreme runs on the roomy, boxy side of true to size, with heavyweight fleece and outerwear feeling noticeably generous while tees stay wide but a touch short. Overall shape: boxy and relaxed through the chest and body, cut in a classic skate silhouette rather than slim.
How do Supreme hoodies & sweatshirts fit?
Supreme hoodies & sweatshirts runs large. Most people take one size down from their usual hoodie size unless they want a deliberately oversized look. Shape: very boxy and heavyweight, dropped feel through the shoulder.
How do Supreme jackets fit?
Supreme jackets runs large. Size down if you are not layering heavy fleece underneath. Shape: boxy outerwear cut with room for hoodie layering.
How do Supreme jeans & denim fit?
Supreme jeans & denim fits slightly large. Consider going down a waist size as the fit is cut with extra room for skating. Shape: regular to loose skate denim, straight through the thigh.
Brand facts
- Founded
- 1994
- Origin
- New York City, United States
- Made in
- China, USA
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Skatewear