86% matchMini Rodini
Same unisex organic-cotton kidswear, print-led
What changes: Playful color and illustration rather than all-black minimalism; lower price
Brand profile
nununu
Tel Aviv kidswear label making minimal, unisex, black-heavy clothing for newborns to age 14, sold direct and via US department stores.
Tel AvivOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
14 brands like nununu like Mini Rodini, Comme des Garçons, HOPE →
What to know about nununu
Kidswear built on black basics
Unisex cotton clothing from newborn to age 14, weighted toward black, deconstructed sweats and graphic prints rather than conventional children's colors and motifs.
Same two founders since 2009
Stylist Tali Milchberg and art director Iris Adler founded the Tel Aviv label and still co-own and design it, which explains the consistent styling-led point of view.
Department-store profile, now direct
The brand grew through wholesale at Nordstrom, Bloomingdale's and Saks and the Celinununu gender-neutral capsule with Celine Dion, and now sells mainly on its own site.
If you like nununu
See all 14 brands like nununu →86% match
70% matchComme des Garçons
Black-heavy, deconstructed, anti-conventional cutting
What changes: Avant-garde adult luxury at multiples of the price
67% match
65% matchWARDROBE.NYC
Stark black essentials sold as a pared-back system
What changes: Luxury adult multi-piece releases, far higher spend
Brand facts
Nununu is a Tel Aviv children's label founded in 2009 by stylist Tali Milchberg and art director Iris Adler, who remain co-owners and designers. It makes unisex, mostly cotton clothing for newborns through age 14: black-heavy basics, deconstructed sweats, printed tees, jumpsuits, swimwear and accessories, with graphic humor in place of conventional kidswear cues. The brand built its profile through wholesale at Nordstrom, Bloomingdale's and Saks Fifth Avenue and the Célinununu gender-neutral capsule with Celine Dion, and now sells directly through nununu.com.
- Founded
- 2009
- Origin
- Tel Aviv, Israel
- Made in
- Israel
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Avant-garde