86% matchA.P.C.
Parisian basics with denim at the core
What changes: More denim-led and rigid, less soft tailoring
Brand profile
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
20 brands like Officine Generale like A.P.C., mfpen, Oliver Spencer →

Unstructured blazers and pleated trousers sit alongside camp-collar and Japanese-selvedge shirting, so a jacket here reads closer to a shirt than to a suit.
Cloth comes from French, British and Italian mills with production in France, Italy and Portugal, which explains the mid-to-high pricing rather than logos or trend pieces.
Pierre Mahéo has led design since 2012 from Saint-Germain-des-Pres and calls the aesthetic 'beautiful normality' — plain Parisian daily clothing, not seasonal fashion.
Overall fit
slightly small
Shoppers generally find Officine Générale cuts to a lean French/European standard that runs about half to a full size snug versus US labels, with soft unstructured construction that reads relaxed even when the measurements are trim.
Tip: Most non-slim builds are happier sizing up one, especially in shirting and tailoring; keep your usual size only if you're lean and want the intended trim silhouette.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | slim to trim, close through the chest and armhole; camp-collar styles a bit boxier | Size up one from your usual, or two if you want any real ease — the standard shirt cut is notably narrow. |
| Trousers & pants | true to size | pleated and relaxed at the hip on the signature styles, slimmer on flat-front chinos | Stick with your measured waist; go down only if you prefer the pleats sitting flatter. |
| Jackets | slightly small | unstructured, soft-shouldered and lean through the waist | Take your normal EU tailoring size if slim (48 ≈ US 38), but size up if you have a fuller chest or plan to layer knitwear underneath. |
| T-shirts & graphic tees | slightly small | clean and fitted rather than boxy | Size up if you want any drape, as the body is cut close. |
| Hoodies & sweatshirts | true to size | regular, lightly relaxed sweatshirt cut | Take your usual size unless you want a noticeably loose layer. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
86% matchParisian basics with denim at the core
What changes: More denim-led and rigid, less soft tailoring
84% matchLooser deadstock-fabric take on relaxed tailoring
What changes: Smaller Copenhagen operation, quirkier proportions
83% matchBritish workwear-tailoring hybrid, softer construction
What changes: Heavier UK fabrics, more overt workwear cues
80% matchQuieter British take on relaxed shirting and tailoring
What changes: Higher price, more austere and archival
Officine Generale fits slightly small. Most non-slim builds are happier sizing up one, especially in shirting and tailoring; keep your usual size only if you're lean and want the intended trim silhouette. Shoppers generally find Officine Générale cuts to a lean French/European standard that runs about half to a full size snug versus US labels, with soft unstructured construction that reads relaxed even when the measurements are trim.
Shoppers generally find Officine Générale cuts to a lean French/European standard that runs about half to a full size snug versus US labels, with soft unstructured construction that reads relaxed even when the measurements are trim. Overall shape: trim European cut with a soft, unstructured drape — slim through the chest and shoulder, though recent trouser and overshirt cuts skew more relaxed.
Officine Generale shirts & overshirts runs small. Size up one from your usual, or two if you want any real ease — the standard shirt cut is notably narrow. Shape: slim to trim, close through the chest and armhole; camp-collar styles a bit boxier.
Officine Generale trousers & pants fits true to size. Stick with your measured waist; go down only if you prefer the pleats sitting flatter. Shape: pleated and relaxed at the hip on the signature styles, slimmer on flat-front chinos.
Officine Generale jackets fits slightly small. Take your normal EU tailoring size if slim (48 ≈ US 38), but size up if you have a fuller chest or plan to layer knitwear underneath. Shape: unstructured, soft-shouldered and lean through the waist.
Officine Générale is a Paris label founded in 2012 by Pierre Mahéo and based in Saint-Germain-des-Prés. It makes men's and women's clothing that blends soft tailoring with workwear: unstructured blazers, pleated trousers, camp-collar and Japanese-selvedge shirting, knitwear and outerwear cut from French, British and Italian fabrics, with production in France, Italy and Portugal. Mahéo remains founder and creative director and describes the aesthetic as "beautiful normality" rather than fashion. In October 2023 the brand sold a large minority stake to New York fund The Untitled Group, with further backing from Bpifrance, to fund retail expansion.