Officine Generale embodies a refined yet casual aesthetic that merges Parisian chic with a laid-back vibe. Defined by its use of high-quality fabrics, tailored silhouettes, and an effortless fit, the brand offers versatile pieces that transition seamlessly from day to night. Whether it's a tailored blazer that pairs perfectly with relaxed denim or a crisp shirt that elevates a weekend ensemble, Officine Generale speaks to those who appreciate understated elegance in their wardrobe.
Brands like A.P.C., Ami, Folk Clothing, and Sunspel resonate deeply with this ethos, showcasing craftsmanship and a modern sensibility that captures the essence of contemporary style. Their collections often highlight clean lines, thoughtful details, and an attitude that emphasizes both comfort and sophistication. Dive into our curated list to discover how these brands align with the Officine Generale philosophy and elevate your closet with timeless essentials.


A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.


Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.




Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.

Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.


Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.


Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.


Maison Kitsuné is a Paris-meets-Tokyo fashion brand that doubles as a record label, art gallery and chain of cafes and restaurants around the world. You'll find this contemporary brand never settles when it comes to quality or timeless style.


Jacquemus is known for avant-garde, architectural clothing and accessories with a strong focus on unique silhouettes and unexpected details.



Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.

The Kooples is a French fashion brand known for its rock and roll inspired line of clothing. Made for a fashion-forward, urban audience with high-quality materials and attention to detail. The Kooples is known for its use of classic, timeless look that are both stylish and practical.

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off? We’d love your take [share feedback →]
This list of Officine Generale alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.