Omnigod Hong Kong

OMNIGOD is a Japanese casual and denim label started in 1994 in Okayama by designer Masayuki Sasaki and operated by Kurashiki-based manufacturer Domingo Co., Ltd.; the name is an anagram of Domingo. Planning and production run through the company's own Okayama facilities, with emphasis on fabric selection, washing and finishing rather than volume output. Collections centre on five-pocket jeans, chore and coverall jackets, chambray shirts and workwear-derived basics for men and women. Sasaki has handled a collaboration with J.Crew. Sister labels include Brocante and dmg.