Knit Polo
The zip and cardigan knit polos are the label's most recognisable piece, translating its genreless, softly retro tailoring into an everyday layer.
3 live now · from $135
Explore Knit Polos →Brand profile
TTTMSW
Tokyo menswear label founded in 2013 by Shota Tamada, built on relaxed, retro-leaning "genreless, genderless, borderless" streetwear.
TokyoOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like TTTMSW like Beams Plus, YMC, Journal Standard →
What to know about TTTMSW
Started as a student project
Shota Tamada launched the label in 2013 while still at Bunka Fashion College in Tokyo; the name is short for Ten To Ten Men's Street Wear, usually just "T's."
Relaxed proportions across shirts and trousers
The core is loose shirting, wide trousers and knitwear, mixing Ivy and workwear references with a minimalist Tokyo cut, often with a block-letter ttt logo.
Runway presence, international stock
It shows on the Rakuten Fashion Week Tokyo schedule and is carried abroad by retailers such as END. and Lost & Found, which supports its mid-to-high pricing.
The pieces that define TTTMSW
Shop TTTMSW →
Logo Sweats & Caps
The block-letter ttt logo on hoodies, tees and caps is the brand's calling card and its most widely stocked entry point.
8 live now · from $65
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Straight Slacks
Relaxed wool and chino straight slacks anchor every TTT_MSW collection and define its wide-legged Tokyo silhouette.
4 live now · from $149
Explore slacks →Shop TTTMSW
Shop all TTTMSW ↗Available atLost & Found · END.
If you like TTTMSW
84% matchBeams Plus
Tokyo retro silhouettes with Ivy/workwear grounding
What changes: More literal American heritage, less genderless styling
78% match
74% matchJournal Standard
Same Tokyo select-shop take on relaxed vintage staples
What changes: Broader, more commercial and lower-priced range
72% matchHartford
Soft mid-century sportswear in easy, boxy cuts
What changes: French holiday mood rather than Tokyo runway
Brand facts
TTT_MSW is a Tokyo menswear label founded in 2013 by Shota Tamada while he was studying at Bunka Fashion College. The name expands to "Ten To Ten Men's Street Wear," usually shortened to "T's." Tamada designs around a stated genreless, genderless, borderless theme, working in relaxed shirting, wide trousers, knitwear, outerwear and caps, often carrying a block-letter ttt logo. The brand shows on the Rakuten Fashion Week Tokyo schedule and is stocked internationally by retailers including END. and Lost & Found.
- Founded
- 2013
- Origin
- Tokyo, Japan
- Made in
- Asia
- Price
- $$$
- Typical prices
- Trousers $298–$442 · Hoodies $228–$347
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Workwear / Heritage