90% matchOrlebar Brown
Tailored swim shorts as the core resort proposition
What changes: British, more overtly luxury-priced and swim-led
Brand profile
Onia
New York label making men's and women's luxury swim and resortwear, from quick-dry trunks to linen shirting, founded in 2009.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
30 brands like Onia like Orlebar Brown, Faherty, Saturdays NYC →
What to know about Onia
Trunks first, wardrobe after
Onia started in 2009 with quick-dry men's swim trunks, then added men's casual wear in 2013 and womenswear in 2015 — the swim fit still anchors everything.
Resort dressing, not beach loud
Expect garment-washed linen shirts, textured cotton knits, seersucker and stretch-nylon trunks in clean lines rather than prints and logos.
Partnerships signal its lane
Collaborations with Theory, Diane von Furstenberg, Free People, the US Open and hotels like The Standard and Gurney's place it in vacation-adjacent contemporary retail.
If you like Onia
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80% matchFaherty
Softer, sun-washed American surf take on resortwear
What changes: Lower price, more rustic prints and heritage-Americana feel
75% matchSaturdays NYC
Minimal surf-informed NYC basics, less poolside polish
What changes: Streetwear-adjacent and city-focused rather than resort
72% matchSunspel
Elevated plain knits and polos with real fabric focus
What changes: English basics house, no swim-first identity
Brand facts
Onia is a New York swim and resortwear label founded in 2009 by Carl Cunow and Nathan Romano; the name is Hebrew for "ship." It began with men's quick-dry swim trunks, added men's casual wear in 2013 and women's swim and ready-to-wear in 2015. Collections favor garment-washed linen shirts and polos, seersucker and stretch-nylon trunks, textured cotton knits, and clean-lined one-pieces. Collaborators include Theory, Diane von Furstenberg, Free People, the US Open, and hotels such as The Standard and Gurney's. It operates under The Onia Group, which also holds a Body Glove men's license.
- Founded
- 2009
- Origin
- New York City, United States
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy