Brands Like Onia

Women-owned San Francisco label making minimalist, workwear-leaning wardrobe staples at accessible contemporary prices, sold online and in New York and San Francisco stores.

Why it's similar. Modern Citizen shares Onia's contemporary style, relaxed and fluid silhouettes, and neutral palette. Both brands emphasize sustainable and luxury materials at a similar mid-range price point, making them nearly identical in positioning. They're minimalist with a focus on quality basics.

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

Why it's similar. Saturdays NYC shares a minimalist aesthetic and contemporary style akin to Onia's focus on modern design and high-quality materials.

Sydney-based contemporary label making pared-back, unstructured wardrobe staples in cashmere, merino and cotton for men and women.

Why it's similar. Jack+Jack has a similar relaxed silhouette, neutral palette, and focus on high-quality and sustainable materials. The brand's mid-high price and contemporary style closely align with Onia, making them very similar brands with minor differences.

Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.

Why it's similar. Bassike utilizes sustainable, organic fabrics and has a similar minimalist style that resonates with Onia's focus on eco-friendly materials.

Founder-owned Portland, Oregon label known for its "P" logo, weatherproof travel bags and hometown-pride apparel.

Why it's similar. Marcus Harvey launched Portland Gear on Black Friday 2014 off an Instagram account, selling P-logo tees and weatherproof travel bags where Onia sells resort polish.

Australian womenswear label founded in Sydney in 2016, making pared-back, vintage-referencing pieces in natural fibres under a slow-fashion model.

Why it's similar. Posse aligns with Onia in using sustainable and luxury fabrics, a neutral palette, and maintaining a contemporary style. Both brands operate in the mid-range segment with an emphasis on chic, versatile pieces.

Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.

Why it's similar. Frank & Oak offers minimalist styles and sustainable materials, much like Onia's quality-focused approach.

New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.

Why it's similar. Theory shares Onia's focus on quality basics and minimalist designs, with both brands emphasizing sustainable practices.

US direct-to-consumer bra label known for half-cup sizes, the 24/7 Classic T-Shirt Bra, an online fit quiz and Try Before You Buy trials.

Why it's similar. ThirdLove shares Onia's emphasis on comfort, sustainable materials, and neutral palette. Both are in the mid-range segment and focus on quality, yet ThirdLove is more centered on lingerie.

Australian direct-to-consumer womenswear label from Sydney, known for bodycon and event dressing in a black-heavy, neutral palette.

Why it's similar. Meshki and Onia both emphasize contemporary style, premium materials, and neutral palettes. They share a focus on luxury and sophistication within the mid-range segment.

Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Australian fast-fashion chain selling low-priced casual basics, graphic tees and activewear through roughly 1,300 stores worldwide, flagship of the Geelong-based Cotton On Group.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

Los Angeles denim label under Citizens of Humanity, known for vintage-inspired washes, simple cuts and laser and ozone finishing techniques.

Belgian online-first womenswear label from Liège selling affordable, trend-led ready-to-wear with frequent new drops and a small store network.

Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

Los Angeles label producing organic-cotton, clay- and indigo-dyed unisex basics, denim and alpaca knits made in the regions where its raw materials are grown.

Los Angeles label founded in 2012 for heavyweight fleece and tonal sportswear staples, reportedly sold to Centric Brands and Sam Ben-Avraham in 2026.

London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.

American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.

Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.