Onia epitomizes the essence of refined casual wear, merging sophisticated silhouettes with high-quality materials that exude both comfort and elegance. Known for its effortless yet chic designs, Onia caters to the modern individual who values versatility, ideal for beach days, city strolls, or relaxed brunches. With a focus on a tailored fit and subtle detailing, each piece embodies a timeless aesthetic that feels both fresh and familiar, making it easy to pair with other wardrobe favorites.

To further explore this world of elevated leisurewear, look to brands like Saturdays NYC and Faherty, which share a similar philosophy of blending relaxed style with meticulous craftsmanship. Everlane’s commitment to transparency in production resonates with Onia's ethos, while ASOS offers a playful twist on the classic approach. Discover how these brands align in spirit and style by diving into our curated list of similar labels that bring effortless charm to your everyday attire.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Modern Citizen
Match (%)
Style
$$-$$$
Why Similar?
Saturdays NYC
Match (%)
Style
$$
Why Similar?
Jack+Jack
Match (%)
Style
$$-$$$
Why Similar?
Bassike
Match (%)
Style
$$
Why Similar?
Portland Gear
Match (%)
Style
$$-$$$
Why Similar?
Posse
Match (%)
Style
$$-$$$
Why Similar?
Frank & Oak
Match (%)
Style
$-$$
Why Similar?
Theory
Match (%)
Style
$$-$$$
Why Similar?
ThirdLove
Match (%)
Style
$$
Why Similar?
Meshki
Match (%)
Style
$$-$$$
Why Similar?
Price
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Modern Citizen

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Minimalist
Origin
San Francisco, United States
Made in
Asia
Founded
2014
Modern Citizen is known for its minimalist, sophisticated designs that cater to the modern woman's wardrobe needs. The brand focuses on versatile, high-quality pieces that seamlessly transition from work to weekend.
A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

Jack+Jack

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Casual
Origin
Omaha, United States
Made in
Italy
Founded
2013
Jack+Jack is known for its versatile, minimalist designs that seamlessly blend casual comfort with contemporary style. The brand emphasizes high-quality materials and craftsmanship, making it a go-to for modern wardrobe essentials.

Bassike

Size Guide
$$
Med
$$ (Med)
Minimalist
Sustainable
Origin
Sydney, Australia
Made in
Australia
Founded
2006

Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.

Portland Gear

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Casual
Urban
Origin
Portland, United States
Made in
USA
Founded
2014
Portland Gear is renowned for its high-quality apparel that celebrates the spirit and culture of Portland, Oregon. The brand features minimalist designs with a strong emphasis on local pride, often incorporating the iconic "P" logo and elements inspired by the city's vibrant community.
$$-$$$
Med-High
$$-$$$ (Med-High)
Chic
Timeless
Origin
São Paulo, Brazil
Made in
Australia
Founded
1993
Posse is renowned for its effortlessly chic, vintage-inspired designs that blend timeless elegance with modern sensibilities. The brand focuses on sustainable practices, using high-quality, natural fabrics to create versatile pieces perfect for any occasion.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

A woman wearing a dark blue Theory dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
China
Founded
1997

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing  at an affordable price point. Discover more brands like Theory here.

ThirdLove

Size Guide
$$
Med-High
$$ (Med)
Comfort
High-quality
Origin
San Francisco, United States
Made in
Asia
Founded
2013
ThirdLove is renowned for its inclusive approach to lingerie, offering a wide range of sizes and half-cup options to ensure a perfect fit for every body type. The brand emphasizes comfort and quality, using soft, breathable fabrics and tagless labels for a seamless wear experience.
$$-$$$
Med-High
$$-$$$ (Med-High)
Chic
Trendy
Origin
Los Angeles, USA
Made in
China, Australia
Founded
2013
Meshki is renowned for its chic, minimalist designs that emphasize modern femininity and sophistication. The brand often features sleek silhouettes and neutral tones, making it a favorite for stylish, contemporary wardrobes.

I Love Ugly

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Sophisticated
Origin
Auckland, New Zealand
Made in
Asia
Founded
2008
I Love Ugly is a New Zealand-based brand known for its minimalistic and contemporary designs. Their collections often feature clean lines, muted colors, and subtle details that create a sophisticated and timeless look.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

Cotton On

Size Guide
$
Low
$ (Low)
Affordable
Quality Basics
Origin
Geelong, Australia
Made in
China, Bangladesh, India
Founded
1991
Cotton On is known for offering trendy, affordable fashion and casualwear that appeals to a wide range of ages. The brand emphasizes comfort and versatility, making it a go-to for everyday essentials and stylish basics.
A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1997

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Officine Generale

Size Guide
$$$
High
$$$ (High)
Timeless
Sophisticated
Origin
Paris, France
Made in
Europe
Founded
2012
Officine Generale is a Parisian brand known for its timeless and understated aesthetic. The brand focuses on quality materials and craftsmanship to create modern wardrobe essentials that can be worn season after season.
$$-$$$
Med-High
$$-$$$ (Med-High)
Denim
Contemporary
Origin
Los Angeles, United States
Made in
USA, Turkey
Founded
1989
AGOLDE is renowned for its premium denim that combines vintage-inspired styles with modern fits and sustainable practices. The brand is celebrated for its high-quality craftsmanship and effortlessly cool aesthetic, making it a favorite among fashion-forward individuals.

Easy Clothes​

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Casual
Origin
Brussels, Belgium
Made in
Asia
Founded
2018
Easy Clothes is known for offering trendy, affordable fashion that blends contemporary styles with comfort. The brand caters to a wide audience by providing a versatile range of clothing, from casual wear to chic, minimalist pieces.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

$$
Med
$$ (Med)
Minimalist
Basics
Origin
London, UK
Made in
Spain
Founded
2007

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

Industry of All Nations

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Premium Basics
Origin
Los Angeles, United States
Made in
Asia
Founded
2010
Industry of All Nations is known for its sustainable and ethical approach to fashion, using natural materials and traditional techniques to create timeless pieces. Their collections feature classic designs with a modern twist, all made with a commitment to fair labor practices and environmental responsibility.

John Elliot

Size Guide
$$$
High
$$$ (High)
Minimalist
Modern
Origin
New York City, United States
Made in
USA
Founded
2012
John Elliot is known for its minimalist and modern approach to streetwear. The brand offers high-quality basics, such as hoodies, t-shirts, and denim, with a focus on fit and comfort.
A woman wearing a ASOS baby blue sweat suit
$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

Faherty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2013
Faherty is a clothing brand that is known for its sustainable and comfortable clothing made from high-quality materials. Their designs are inspired by beach culture and the laid-back lifestyle, and they offer a range of clothing items for men, women, and children.

CMMN SWDN

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Gothenburg, Sweden
Made in
Europe
Founded
2012
CMMN SWDN is a Swedish fashion brand known for its minimalist and contemporary designs. The brand combines traditional tailoring techniques with innovative materials and silhouettes to create timeless yet modern pieces.

24 Brands like Onia

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{"pillar":"Onia","rows":[{"name":"Modern Citizen","score":90,"style":"Contemporary","price":"Med-High","whySimilar":"Modern Citizen shares Onia's contemporary style, relaxed and fluid silhouettes, and neutral palette. Both brands emphasize sustainable and luxury materials at a similar mid-range price point, making them nearly identical in positioning. They're minimalist with a focus on quality basics."},{"name":"Saturdays NYC","score":89,"style":"Minimalist","price":"Med","whySimilar":"Saturdays NYC shares a minimalist aesthetic and contemporary style akin to Onia's focus on modern design and high-quality materials."},{"name":"Jack+Jack","score":88,"style":"Contemporary","price":"Med-High","whySimilar":"Jack+Jack has a similar relaxed silhouette, neutral palette, and focus on high-quality and sustainable materials. The brand's mid-high price and contemporary style closely align with Onia, making them very similar brands with minor differences."},{"name":"Bassike","score":86,"style":"Minimalist","price":"Med","whySimilar":"Bassike utilizes sustainable, organic fabrics and has a similar minimalist style that resonates with Onia's focus on eco-friendly materials."},{"name":"Portland Gear","score":85,"style":"Contemporary","price":"Med-High","whySimilar":"Portland Gear shares Onia's contemporary style, relaxed silhouettes, and neutral palette. They both operate in the mid-range market focusing on quality basics, making them very similar culturally and materially."},{"name":"Posse","score":83,"style":"Contemporary","price":"Med-High","whySimilar":"Posse aligns with Onia in using sustainable and luxury fabrics, a neutral palette, and maintaining a contemporary style. Both brands operate in the mid-range segment with an emphasis on chic, versatile pieces."},{"name":"Frank & Oak","score":82,"style":"Minimalist","price":"Low - Med","whySimilar":"Frank & Oak offers minimalist styles and sustainable materials, much like Onia's quality-focused approach."},{"name":"Theory","score":81,"style":"Minimalist","price":"Med - High","whySimilar":"Theory shares Onia's focus on quality basics and minimalist designs, with both brands emphasizing sustainable practices."},{"name":"ThirdLove","score":81,"style":"Contemporary","price":"Med","whySimilar":"ThirdLove shares Onia's emphasis on comfort, sustainable materials, and neutral palette. Both are in the mid-range segment and focus on quality, yet ThirdLove is more centered on lingerie."},{"name":"Meshki","score":79,"style":"Contemporary","price":"Med-High","whySimilar":"Meshki and Onia both emphasize contemporary style, premium materials, and neutral palettes. They share a focus on luxury and sophistication within the mid-range segment."}]}

Love brands like Onia? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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