This page is for anyone who buys Faherty for its soft board shorts, sun-washed knits and easygoing beach-house look, and wants more of the same. The closest matches are Outerknown, Marine Layer, Vissla and Taylor Stitch — all mid-priced American labels built on relaxed cuts and organic or recycled fabrics. Widen out and you get true surf houses (Rip Curl, O'Neill) plus preppy and city-leaning options for when you're off the sand.
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Why it's similar. Kelly Slater's mid-priced California surf label makes the same relaxed organic cotton, hemp and recycled-fibre staples as Faherty, in the same washed earth-tone palette.
Independent Southern California surf brand making boardshorts, wetsuits and casual apparel with recycled and plant-based materials.
Why it's similar. Both brands focus on sustainable materials and a surf/skate style, with similar relaxed silhouettes and earth tone palettes.
San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.
Why it's similar. Marine Layer shares Faherty's commitment to comfort and soft, high-quality materials in a relaxed style.
Los Angeles menswear brand making largely US-made staples — curved-hem tees, five-pocket denim, knitwear and outerwear — sold online and in its own stores.
Why it's similar. Both brands prioritize high-quality, sustainable fabrics and a relaxed fit, appealing to those interested in timeless basics.
San Francisco menswear brand founded in 2008, known for durable organic cotton and hemp workwear basics sold through pre-order drops.
Why it's similar. San Francisco label working in organic cotton, hemp and wool with a workwear tilt on Faherty's relaxed basics, sold through low-waste pre-order drops.
Australian surf brand from Torquay, Victoria, known for performance wetsuits, boardshorts and beach apparel, owned by KMD Brands.
Why it's similar. Shares the surf/skate style and sustainability focus, with relaxed fits suitable for beach culture.
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Both brands have a strong commitment to sustainability and offer relaxed silhouettes well-suited for outdoor activities.
London label founded in 1994 by Hardy Blechman, known for pacifist military design, camouflage embroidery, Snopants cargos and hemp and upcycled surplus fabrics.
Why it's similar. Both focus on sustainability with earth tone palettes and relaxed silhouettes.
Amour Vert was a San Francisco sustainable womenswear label known for Tencel tees and silk dresses; it stopped trading in early 2025.
Why it's similar. Both prioritize sustainability and use eco-friendly materials with earth tone palettes.
American menswear brand known for curve-waistband chinos, broad fit and inseam options, and appointment-only Guideshops supporting an online-first model.
Why it's similar. Like Faherty, Bonobos provides well-fitting clothing that emphasizes comfort and quality materials.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Why it's similar. Another founder-built casual label with washed, lived-in fabrics, though AllSaints trades Faherty's beach palette for muted rock-referencing black, grey and khaki at a higher price.
California surf label founded in 1952 that pioneered the neoprene wetsuit, now making wetsuits, boardshorts, swimwear and snow outerwear.
Why it's similar. The original Santa Cruz surf house — boardshorts, swimwear and casual apparel at a similar mid price to Faherty, with far deeper wetsuit expertise.
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. Preppy sportswear cousin to Faherty's coastal look: oxford button-downs, rugby shirts, chinos and knitwear in the same mid price tier.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Shares Faherty's clean, relaxed silhouettes and quality shirting and knitwear, but filtered through Copenhagen minimalism and technical GORE-TEX outerwear.
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
Why it's similar. A mid-high British option for shoppers who want the tidier end of the Faherty wardrobe — knitwear, shirting and coats rather than boardshorts.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Mid-priced contemporary label with printed shirting and easy occasionwear; now owned by Authentic Brands Group and run in the UK and Europe by Frasers Group.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Outerknown | — | More premium | |
| 2 | Vissla | 87% | Surf / Skate | Cheaper |
| 3 | Marine Layer | 82% | Contemporary | Cheaper |
| 4 | Buck Mason | 80% | Contemporary | Cheaper |
| 5 | Taylor Stitch | — | Cheaper | |
| 6 | Rip Curl | 78% | Surf / Skate | Cheaper |
| 7 | Patagonia | 75% | Outdoor / Technical | Cheaper |
| 8 | Maharishi | 75% | Contemporary | Similar |
| 9 | Amour Vert | 73% | Contemporary | Cheaper |
| 10 | Bonobos | 72% | Contemporary | Cheaper |
| 11 | AllSaints | — | Similar | |
| 12 | O'Neill | — | Cheaper | |
| 13 | GANT | — | Similar | |
| 14 | Norse Projects | — | Cheaper | |
| 15 | Reiss | — | Similar | |
| 16 | Ted Baker | — | Similar |
Outerknown. Both are mid-priced American surf-rooted labels selling relaxed men's and women's staples in organic cotton, hemp and recycled fibres, with washed earth-tone palettes and minimal branding.
Vissla and Rip Curl both sit a tier below Faherty. Vissla covers boardshorts, tees, flannels and cord pants with recycled and plant-based materials; Rip Curl is stronger on wetsuits and performance boardshorts.
Outerknown publishes supply-chain information and uses Fair Trade Certified factories; Marine Layer is B Corp certified and recycles used tees through its Re-Spun programme; Taylor Stitch limits overproduction with pre-order drops and resells worn garments via Restitch; Patagonia's profits are directed to environmental causes through the Patagonia Purpose Trust and Holdfast Collective.
No. Amour Vert entered a creditor-led sale process in January 2025 after a liquidation sale, and its domain now hosts unrelated content. Pieces still circulate second-hand.
Buck Mason for largely US-made tees, five-pocket denim and field jackets; GANT for oxford button-downs and rugby shirts; Norse Projects for Scandinavian-minimal shirting and GORE-TEX outerwear.