Peachy Den

Peachy Den is a London womenswear label founded in 2019 by Isabella Weatherby, building collections around 90s and 00s Brit-pop nostalgia rendered in jersey, denim and soft tailoring. The direct-to-consumer brand works in limited drops of jumpsuits, halter dresses, skorts, Bardot separates and travel trousers, pairing feminine silhouettes with crisp sporty detailing. Design happens in the UK, supported by pop-ups, community events and a Soho flagship store. Backers include Theory co-founder Andrew Rosen, and stockists include Liberty and END. Weatherby was named to Forbes 30 Under 30.