85% matchBrand profile
Peachy Den
London womenswear label making limited-drop, 90s and 00s Brit-girl pieces that mix feminine silhouettes with sporty detailing.
LondonOrigin
Y2KStyle
$$$Price
Similar to GANNI, Reformation, Paloma Wool →
What to know about Peachy Den
90s Brit-pop cut in jersey
Collections lean on 90s and 00s British nostalgia — jumpsuits, halter dresses, skorts and Bardot separates in jersey, denim and soft tailoring.
Limited drops, direct to you
The label sells mainly direct-to-consumer in limited drops, with a Soho flagship, pop-ups and community events supporting the release rhythm.
Backing beyond its size
Founded in 2019 by Isabella Weatherby, it counts Theory co-founder Andrew Rosen among backers and is stocked at Liberty and END.
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Brand facts
Peachy Den is a London womenswear label founded in 2019 by Isabella Weatherby, building collections around 90s and 00s Brit-pop nostalgia rendered in jersey, denim and soft tailoring. The direct-to-consumer brand works in limited drops of jumpsuits, halter dresses, skorts, Bardot separates and travel trousers, pairing feminine silhouettes with crisp sporty detailing. Design happens in the UK, supported by pop-ups, community events and a Soho flagship store. Backers include Theory co-founder Andrew Rosen, and stockists include Liberty and END. Weatherby was named to Forbes 30 Under 30.
- Founded
- 2019
- Origin
- London, United Kingdom
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Y2K, Minimalist / Contemporary
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