76% matchStockholm (Surfboard) Club
Surf-leaning minimalism in easy, art-printed staples
What changes: Runs seasonal collections with heavier graphic/vintage surf branding
Brand profile
Melbourne label making small-batch, easy-to-wear clothing released in ongoing "Projects" rather than seasonal collections.
4 brands like Permanent Vacation like Stockholm (Surfboard) Club, Rhythm, Soulland →

Releases come as ongoing "Projects" rather than spring/fall collections, and each style stays available until it sells out instead of cycling out on schedule.
Production is small-batch and local, with garments sewn within roughly 15 kilometres of the brand's Collingwood studio in Melbourne — a large part of the mid-high pricing.
Best known for shirting, with outerwear, tops and lifestyle pieces around it; the cut sits between minimalist contemporary and Melbourne skate and streetwear.
76% matchSurf-leaning minimalism in easy, art-printed staples
What changes: Runs seasonal collections with heavier graphic/vintage surf branding
71% matchWashed, retro-toned surf casualwear with the same relaxed cuts
What changes: Bigger volume, lower price, true surf/swim focus
69% matchIndependent label with craft-first, culture-led basics
What changes: More designer-level tailoring and Copenhagen runway presence
66% matchQuiet, well-cut denim and knits from a small in-house line
What changes: Denim-centric and store-attached rather than project-based
Permanent Vacation is a Melbourne clothing label built around easy-to-wear, timeless pieces — outerwear, tops and lifestyle items — informed by art and culture rather than trend cycles. It releases work as ongoing "Projects" instead of seasonal collections, with styles staying available until they sell out. Production is small-batch and local: garments are made within about 15km of the brand's Collingwood studio. The label sells through stockists including Assembly New York, NOIS New York and Garmentory, alongside its own direct channel.