discoWe compared 23 brands similar to Soulland on fit, price and aesthetic — 4 cheaper and 6 more premium, led by Norse Projects and Our Legacy.
If you love the contemporary flair of Soulland, you'll likely appreciate brands like Norse Projects, Our Legacy, and A.P.C., all of which share a commitment to quality materials, neutral palettes, and stylish silhouettes. These brands resonate with Soulland’s ethos of contemporary, stylish menswear that prioritizes sustainability and craftsmanship. Whether you’re looking for minimalist designs or fashion-forward basics, the selection of brands like Soulland offers something for every modern wardrobe.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Both brands emphasize contemporary styles with relaxed and tailored silhouettes.
What changes. More technical outerwear and staple-driven, less graphic personality
Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both share a commitment to contemporary design and premium materials with relaxed silhouettes.
What changes. More fabric-led and fashion-forward, pricier
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Why it's similar. Swedish knitwear and relaxed tailoring with subculture edge
What changes. Narrower menswear-only range, more runway-leaning
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Stockholm label founded in 2019 that merges Scandinavian minimalism with vintage surf graphics across ready-to-wear, wetsuits and hand-shaped surfboards.
Why it's similar. Scandi minimalism cut with surf-graphic playfulness
What changes. Younger, graphics-first, less tailoring craft
Vancouver minimalist apparel and home brand, trading through a 2025 CCAA restructuring aimed at fewer stores and a stronger e-commerce business.
Why it's similar. Matches in contemporary style, silhouette, fit, and focus on quality materials with a minimalist approach.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both brands produce contemporary menswear with a focus on quality and neutral palettes.
Paris label founded in 2005 making rock-inflected ready-to-wear — leather biker jackets, frayed tweed blazers and distressed knits — majority-owned by Fosun International.
Why it's similar. Shares contemporary style and relaxed, tailored fits; uses luxury materials and has a similar target segment.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
Why it's similar. Both brands focus on quality craftsmanship and timeless designs in a contemporary style.
Spanish streetwear label from Ourense, now Madrid-based, making architectural, oversized black-and-grey uniform staples in heavyweight cotton.
Why it's similar. Shared focus on contemporary style, neutral palette, and high-quality materials.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both brands are rooted in contemporary fashion with relaxed and tailored fits.
What changes. Bigger designer house, higher prices, catwalk scale
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
London menswear label known for playful printed shirts, patterned knitwear and British-referencing design with graphic, illustration-led detailing.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Cottweiler is a British menswear label known for its concept-driven collections that blend sportswear with luxury.
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
Seoul streetwear label known for oversized "baby face" graphic T-shirts and hoodies, founded in 2017 by twin brothers Gu Jae-mo and Gu Jin-mo.
Unisex Japanese label founded in 2012 by Koji Akasaki, building calculated oversized silhouettes from relaxed shirting, outerwear and soft tailoring.
Danish contemporary label owned by Bestseller, making minimalist Scandinavian tailoring, knitwear and wardrobe staples for men and women at mid-market prices.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Like Soulland, Stüssy builds a skate-rooted wardrobe of graphic tees, hoodies and caps, though it works from surf California rather than Copenhagen craft.
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
Why it's similar. Like Soulland, Wood Wood is an independent Copenhagen label rooted in skate and graffiti culture, mixing Scandinavian craft with graphic tees, sweats and workwear outerwear.
Copenhagen label founded in 2008, known for vintage-style eyewear plus workwear- and sportswear-rooted menswear and womenswear with a subcultural Scandinavian edge.
Why it's similar. Like Soulland, it's a Copenhagen Fashion Week label mixing Danish design with subcultural streetwear, spanning menswear, womenswear, jewellery and its founding eyewear line.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Norse Projects | 88% | Minimalist | Cheaper |
| 2 | Our Legacy | 82% | Contemporary | More premium |
| 3 | CMMN SWDN | 78% | Statement knitwear | Similar |
| 4 | Stockholm (Surfboard) Club | 74% | Graphic casuals | Similar |
| 5 | Oak + Fort | — | Contemporary | Similar |
| 6 | A.P.C. | — | Contemporary | More premium |
| 7 | IRO Paris | — | Contemporary | Similar |
| 8 | Officine Generale | — | Contemporary | More premium |
| 9 | DAME APRÉS PARIS | — | Contemporary | Similar |
| 10 | Acne Studios | 66% | Contemporary | More premium |
| 11 | YMC | — | Similar | |
| 12 | Sunspel | — | More premium | |
| 13 | Universal Works | — | Cheaper | |
| 14 | Percival | — | Cheaper | |
| 15 | Oliver Spencer | — | Similar | |
| 16 | Cottweiler | — | Cheaper | |
| 17 | Folk | — | More premium | |
| 18 | ACMÉ DE LA VIE | — | Similar | |
| 19 | my beautiful landlet | — | Similar | |
| 20 | Selected Homme | — | Similar | |
| 21 | Stüssy | — | Similar | |
| 22 | Wood Wood | — | Similar | |
| 23 | Han Kjøbenhavn | — | Similar |
Norse Projects is the brand most similar to Soulland, with an 89% match. It shares a focus on contemporary styles and relaxed, minimalist aesthetics, making it a top choice for Soulland enthusiasts.
For more affordable options, consider Norse Projects and THIRD FORM, both in the mid-range price segment, along with Oak + Fort, which also offers quality styles at a similar price point.
Norse Projects offers a more minimalist aesthetic compared to Soulland's distinctive flair. Although both brands maintain high-quality standards, choosing between them depends on personal style preference towards minimalism or a signature streetwear twist.
Soulland is celebrated for its fusion of Scandinavian minimalism and streetwear flair, with signature pieces that emphasize quality craftsmanship and a unique blend of timeless and contemporary designs.
Consider THIRD FORM, Norse Projects, and Oak + Fort for affordable yet stylish alternatives, all within the mid-range price segment, providing great value for contemporary fashion lovers.