Brand profile

Petal & Pup

Australian online womenswear label known for affordable occasion dresses, sets and feminine everyday styles aimed at young shoppers.

BrisbaneOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price

33 brands like Petal & Pup like Showpo, Princess Polly, Hello Molly →

A woman wearing Petal & Pup ginnee puff sleeve cutout midi dress - black

What to know about Petal & Pup

Petal & Pup is an online-first womenswear label founded in 2014 in Brisbane by Tiffany Henry, selling occasion and everyday clothing direct through its own site and app. The range centres on printed and solid midi and mini dresses, sets, tops, knitwear and jewellery, with bridesmaid, wedding-guest and vacation edits and a strong Instagram/influencer marketing model. The brand ships internationally and runs a dedicated US storefront. It has operated as part of the a.k.a. Brands portfolio (also Princess Polly, Culture Kings) since a 2021 majority-stake acquisition.

How Petal & Pup fits

Overall fit

slightly small

Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size.

Tip: Consider sizing up if you are broader through the bust or shoulders, and check the per-item size chart since fit varies between styles and supplier labels.

tight in the bustsize up if bustyfit varies by stylecheck the size chartfitted through the arms

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizerelaxed casual knit and fleece stylesStick with your usual size, or size up for an oversized look.
Jacketsslightly smallcropped blazers and light layering pieces with a fairly close cut through the shouldersSize up if you plan to layer knitwear underneath.
Shirts & overshirtsslightly smallfitted to semi-fitted blouses and tops, often with volume sleeves or shirred bodicesSize up if you have a fuller bust or want comfortable movement in the sleeves.
Trousers & pantstrue to sizemostly high-waisted wide-leg and straight cutsTake your usual size and plan for possible hemming rather than sizing changes.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A woman wearing Showpo andrina midi dress - high low wrap corset dress in wine87% match

Showpo

$$Going-out dressesSydney, Australia

Same AU online occasion-dress playbook, more going-out

What changes: Skews party/club over feminine everyday and bridal-party edits

A woman wearing a sleek Hello Molly dress with white formal shoes85% match

Hello Molly

$$Formal dressesSydney, Australia

Formal and wedding-guest dress specialist, glitzier

What changes: Almost purely event dressing, little everyday knitwear or basics

A woman wearing a Lulus floral dress in blue and white81% match

Lulus

$$Bridesmaid dressesChico, United States

US equivalent for bridesmaid and wedding-guest dressing

What changes: American-based, deeper bridal-party range, less influencer-led

Petal & Pup fit questions

Does Petal & Pup run big or small?

Petal & Pup fits slightly small. Consider sizing up if you are broader through the bust or shoulders, and check the per-item size chart since fit varies between styles and supplier labels. Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size.

How does Petal & Pup fit?

Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size. Overall shape: generally fitted through the bust and waist with fuller skirts or volume sleeves on dresses; tops tend to be shaped rather than boxy.

How do Petal & Pup hoodies & sweatshirts fit?

Petal & Pup hoodies & sweatshirts fits true to size. Stick with your usual size, or size up for an oversized look. Shape: relaxed casual knit and fleece styles.

How do Petal & Pup jackets fit?

Petal & Pup jackets fits slightly small. Size up if you plan to layer knitwear underneath. Shape: cropped blazers and light layering pieces with a fairly close cut through the shoulders.

How do Petal & Pup shirts & overshirts fit?

Petal & Pup shirts & overshirts fits slightly small. Size up if you have a fuller bust or want comfortable movement in the sleeves. Shape: fitted to semi-fitted blouses and tops, often with volume sleeves or shirred bodices.

Brand facts

Founded
2014
Origin
Brisbane, Australia
Made in
Australia, China
Price
$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Y2K

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