87% matchShowpo
Same AU online occasion-dress playbook, more going-out
What changes: Skews party/club over feminine everyday and bridal-party edits
Brand profile
Australian online womenswear label known for affordable occasion dresses, sets and feminine everyday styles aimed at young shoppers.
33 brands like Petal & Pup like Showpo, Princess Polly, Hello Molly →

Petal & Pup is an online-first womenswear label founded in 2014 in Brisbane by Tiffany Henry, selling occasion and everyday clothing direct through its own site and app. The range centres on printed and solid midi and mini dresses, sets, tops, knitwear and jewellery, with bridesmaid, wedding-guest and vacation edits and a strong Instagram/influencer marketing model. The brand ships internationally and runs a dedicated US storefront. It has operated as part of the a.k.a. Brands portfolio (also Princess Polly, Culture Kings) since a 2021 majority-stake acquisition.
Overall fit
slightly small
Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size.
Tip: Consider sizing up if you are broader through the bust or shoulders, and check the per-item size chart since fit varies between styles and supplier labels.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed casual knit and fleece styles | Stick with your usual size, or size up for an oversized look. |
| Jackets | slightly small | cropped blazers and light layering pieces with a fairly close cut through the shoulders | Size up if you plan to layer knitwear underneath. |
| Shirts & overshirts | slightly small | fitted to semi-fitted blouses and tops, often with volume sleeves or shirred bodices | Size up if you have a fuller bust or want comfortable movement in the sleeves. |
| Trousers & pants | true to size | mostly high-waisted wide-leg and straight cuts | Take your usual size and plan for possible hemming rather than sizing changes. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
87% matchSame AU online occasion-dress playbook, more going-out
What changes: Skews party/club over feminine everyday and bridal-party edits
86% matchSister a.k.a. Brands e-tailer, harder Gen Z trend edge
What changes: Younger, denim/streetwear-leaning rather than romantic occasionwear
85% matchFormal and wedding-guest dress specialist, glitzier
What changes: Almost purely event dressing, little everyday knitwear or basics
81% matchUS equivalent for bridesmaid and wedding-guest dressing
What changes: American-based, deeper bridal-party range, less influencer-led
Petal & Pup fits slightly small. Consider sizing up if you are broader through the bust or shoulders, and check the per-item size chart since fit varies between styles and supplier labels. Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size.
Shoppers most often report that pieces fit close through the bust, shoulders and arms with sizing that varies noticeably from style to style, so many end up sizing up on structured or fitted items while relaxed styles run closer to true to size. Overall shape: generally fitted through the bust and waist with fuller skirts or volume sleeves on dresses; tops tend to be shaped rather than boxy.
Petal & Pup hoodies & sweatshirts fits true to size. Stick with your usual size, or size up for an oversized look. Shape: relaxed casual knit and fleece styles.
Petal & Pup jackets fits slightly small. Size up if you plan to layer knitwear underneath. Shape: cropped blazers and light layering pieces with a fairly close cut through the shoulders.
Petal & Pup shirts & overshirts fits slightly small. Size up if you have a fuller bust or want comfortable movement in the sleeves. Shape: fitted to semi-fitted blouses and tops, often with volume sleeves or shirred bodices.