82% matchAltar'd State
Boho-chic dresses at the same accessible price point
What changes: Mall-boutique retail with gifts and jewelry rather than DTC dress specialist
Brand profile
Utah-based online women's label known for affordable floral and satin maxi dresses, bridesmaid styles and wedding-guest occasionwear.
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The range centres on floral and satin maxi dresses, tiered and puff-sleeve shapes, and bridesmaid or wedding-guest styles, with knitwear, tops and matching sets around it.
Most dresses sit between $60 and $130, selling direct-to-consumer online rather than through stores, with sizing that runs from XS through plus.
Started in 2016 in Lehi, Utah by Allison Hunt with sisters Angela and Marianne Liljenquist, named for their Scandinavian and Baltic heritage; most pieces are designed internally.
82% matchBoho-chic dresses at the same accessible price point
What changes: Mall-boutique retail with gifts and jewelry rather than DTC dress specialist
72% matchRomantic florals, ruffles and event dressing, luxe-priced
What changes: Far higher prices and a more maximalist prairie-lace look
71% matchVintage-cut occasion dresses with a sleeker, sexier line
What changes: Pricier, more body-conscious and sustainability-led
68% matchFlowy dresses with a looser bohemian edge
What changes: Broader lifestyle range including denim and activewear; less bridal focus
Baltic Born is a direct-to-consumer women's label founded in 2016 by Allison Hunt with sisters Angela and Marianne Liljenquist, who named it after their Scandinavian and Baltic heritage. Based in Lehi, Utah, it sells mainly online and designs most pieces in-house: floral and satin maxi dresses, tiered and puff-sleeve silhouettes, bridesmaid and wedding-guest styles, plus knitwear, tops and matching sets. Sizing runs from XS through plus, and the brand markets heavily through Instagram and influencer partnerships. Most dresses fall in the $60-$130 range.