91% matchBrand profile
Pherrow's
Tokyo heritage label since 1991, making Japan-made selvedge denim, loopwheel sweats and military repros with an Ametora twist.
TokyoOrigin
Workwear / HeritageStyle
$$$Price
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What to know about Pherrow's
Started with flight jacket reproductions
Masahiro Shimura launched the label in 1991 with faithful L-2B repros; the range now covers selvedge denim, loopwheel sweats, chambray and flannel shirting, and graphic tees.
Interprets rather than copies vintage
Unlike strict repro houses, Pherrow's applies its own graphics, fits and fabrics to mid-century American workwear and Ivy patterns instead of exact reproduction.
Japanese production, own retail channel
Everything is made in Japan, and the company sells through its own SMART Clothing stores and official online shop rather than relying only on wholesale.
Looks from Pherrow's
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Brand facts
Pherrow's is a Tokyo heritage menswear label founded in 1991 by Masahiro Shimura, an early figure in Harajuku's Ametora movement. Its first garments were faithful L-2B flight jacket reproductions, and the range now spans selvedge denim, loopwheel sweatshirts, chambray and flannel shirting, military repros and vintage-style graphic tees, all made in Japan. Unlike strict carbon-copy repro houses, Pherrow's adds its own graphics, fits and fabrics to mid-century American workwear and Ivy silhouettes. The company also operates its SMART Clothing retail stores and an official online shop.
- Founded
- 1991
- Origin
- Tokyo, Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Urban prep / Ivy
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