Brand profile
PICANTE
London streetwear label blending vintage-referencing graphics, textured knits and Portuguese manufacturing with a food-and-nightlife lifestyle identity.
LondonOrigin
StreetwearStyle
$$$Price
Similar to Aimé Leon Dore, Maison Kitsuné, Kith →
What to know about PICANTE
Ex-Burberry designers, nightlife brief
Founded in 2021 by Jude Taylor and Saam Zonoozi, who met at Burberry and built the label around food, travel and nightlife culture.
Graphic tees anchor knit-heavy range
Heavyweight organic cotton graphic T-shirts sit alongside shaggy textured-yarn knits, hoodies, shell jackets, quilted puffers and car coats in boxy, vintage-referencing fits.
The brand runs past clothing
Output includes a restaurant guide, playlists and a canned spicy margarita, plus collaborations with Alpha Industries, Bentley and END.; stocked at END. and Harrods.
Looks from PICANTE
Shop PICANTE →
Men's Straight Leg 308 Jeans in California Wash, Size 34"$249
Men's Sacramento T-Shirt in Vintage Black, Size Small$115
Men's Tailor Chain-Stitch Hoodie in Washed Black, Size X-Large$205
Men's Peaks Crew Cap in Washed Black$75
Men's Tailor Hoodie in Navy, Size Small$205
Men's Gallery Hoodie in Black, Size X-Large$195Shop PICANTE
Shop all PICANTE ↗Available atEND.
If you like PICANTE
86% matchAimé Leon Dore
Same nostalgia-graphics-plus-café-culture lifestyle playbook
78% matchMaison Kitsuné
Logo staples wrapped in a music-and-café universe
74% match
73% matchAwake NY
Graphic tees and knits with local subculture references
Keep exploring
Brand facts
PICANTE is a London label founded in 2021 by Jude Taylor and Saam Zonoozi, former Burberry colleagues who built the brand around food, travel and nightlife culture. Collections are designed in-house in London and cut and sewn in Portugal, pairing heavyweight organic cotton graphic T-shirts with shaggy textured-yarn knits, hoodies, shell jackets, quilted puffers and car coats in boxy, vintage-referencing fits. The brand extends into lifestyle territory with a restaurant guide, playlists, a canned spicy margarita and collaborations including Alpha Industries, Bentley and END. Stocked at END. and Harrods.
- Founded
- 2021
- Origin
- London, United Kingdom
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary
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