Brand profile
PICANTE
London streetwear label blending vintage-referencing graphics, textured knits and Portuguese manufacturing with a food-and-nightlife lifestyle identity.
LondonOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like PICANTE like Aimé Leon Dore, Maison Kitsuné, Kith →
What to know about PICANTE
PICANTE is a London label founded in 2021 by Jude Taylor and Saam Zonoozi, former Burberry colleagues who built the brand around food, travel and nightlife culture. Collections are designed in-house in London and cut and sewn in Portugal, pairing heavyweight organic cotton graphic T-shirts with shaggy textured-yarn knits, hoodies, shell jackets, quilted puffers and car coats in boxy, vintage-referencing fits. The brand extends into lifestyle territory with a restaurant guide, playlists, a canned spicy margarita and collaborations including Alpha Industries, Bentley and END. Stocked at END. and Harrods.
Shop PICANTE
Shop all PICANTE ↗Available atEND.
If you like PICANTE
86% matchAimé Leon Dore
Same nostalgia-graphics-plus-café-culture lifestyle playbook
What changes: Heavier prep/Americana codes and a big sneaker business
78% matchMaison Kitsuné
Logo staples wrapped in a music-and-café universe
What changes: Cleaner Parisian basics, less heavyweight graphic energy
74% matchKith
Streetwear built around food, retail spaces and community
What changes: Far bigger, collab- and sneaker-driven
73% matchAwake NY
Graphic tees and knits with local subculture references
What changes: Rawer NYC streetwear, less European manufacturing polish
Brand facts
- Founded
- 2021
- Origin
- London, United Kingdom
- Price
- $$$
- Focus
- Unisex
- Styles
- Streetwear, Minimalist / Contemporary