87% matchNoah NYC
NYC label with rugby/polo staples and a social conscience
What changes: More surf-prep and sustainability messaging, less logo-heavy
Brand profile
Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
23 brands like Awake NY like Noah NYC, Only NY, Patta →
What to know about Awake NY
Awake NY is a New York label founded in 2012 by Angelo Baque, previously brand director at Supreme after early stints at Stussy and Nom de Guerre. It started with hats and now spans logo tees and hoodies, rugby and polo shirts, corduroy and workwear-leaning outerwear, sweatpants and caps, usually carrying the arched Awake wordmark. Collections draw on the city's skate, immigrant and downtown communities. The brand runs footwear and apparel collaborations with partners including New Balance, Timberland and Dr. Martens, and stocks at SSENSE and Dover Street Market.
How Awake NY fits
Overall fit
slightly large
Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment.
Tip: Take your usual size for the intended relaxed look, and consider sizing down one if you want anything close to a trim fit.
Low confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed and boxy, heavyweight fleece | Order true to size unless you want a very oversized drape, in which case go up one. |
| Jackets | slightly large | boxy workwear and coach-style silhouettes built for layering | True to size works over a hoodie; size down if you plan to wear it over just a tee. |
| Shirts & overshirts | slightly large | relaxed rugby and polo cuts with a roomy chest | Size down one if you prefer rugbys and polos to sit close to the body. |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest with dropped-ish shoulders | Stick with your normal size for the intended boxy look, or size down if you dislike wide-body tees. |
| Trousers & pants | true to size | straight to relaxed workwear-leaning cut | Take your usual waist and expect a roomy, straight leg. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Awake NY fit questions
Does Awake NY run big or small?
Awake NY fits slightly large. Take your usual size for the intended relaxed look, and consider sizing down one if you want anything close to a trim fit. Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment.
How does Awake NY fit?
Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment. Overall shape: relaxed, streetwear-leaning with boxy upper bodies.
How do Awake NY hoodies & sweatshirts fit?
Awake NY hoodies & sweatshirts fits slightly large. Order true to size unless you want a very oversized drape, in which case go up one. Shape: relaxed and boxy, heavyweight fleece.
How do Awake NY jackets fit?
Awake NY jackets fits slightly large. True to size works over a hoodie; size down if you plan to wear it over just a tee. Shape: boxy workwear and coach-style silhouettes built for layering.
How do Awake NY shirts & overshirts fit?
Awake NY shirts & overshirts fits slightly large. Size down one if you prefer rugbys and polos to sit close to the body. Shape: relaxed rugby and polo cuts with a roomy chest.
Brand facts
- Founded
- 2012
- Origin
- New York City, United States
- Price
- $$
- Focus
- Menswear
- Styles
- Streetwear, Skatewear, Minimalist / Contemporary