A man in a black Awake NY short-sleeve button up with a colorful floral print and black shorts

Awake NY

$$unisex
StyleStreetwearSkatewearMinimalist / Contemporary
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · New York, United StatesMade in · VariousFounded · 2012

Awake NY is a New York label founded in 2012 by Angelo Baque, previously brand director at Supreme after early stints at Stussy and Nom de Guerre. It started with hats and now spans logo tees and hoodies, rugby and polo shirts, corduroy and workwear-leaning outerwear, sweatpants and caps, usually carrying the arched Awake wordmark. Collections draw on the city's skate, immigrant and downtown communities. The brand runs footwear and apparel collaborations with partners including New Balance, Timberland and Dr. Martens, and stocks at SSENSE and Dover Street Market.

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How Awake NY fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largerelaxed and boxy, heavyweight fleeceregular body with generous sleevesOrder true to size unless you want a very oversized drape, in which case go up one.low
Shirts & overshirtsslightly largerelaxed rugby and polo cuts with a roomy chestregular to slightly long in the bodySize down one if you prefer rugbys and polos to sit close to the body.low
Trousers & pantstrue to sizestraight to relaxed workwear-leaning cutregular, often long enough to stack or cuffTake your usual waist and expect a roomy, straight leg.low
Jacketsslightly largeboxy workwear and coach-style silhouettes built for layeringregular, hitting around the beltTrue to size works over a hoodie; size down if you plan to wear it over just a tee.low
T-shirts & graphic teesslightly largeboxy, wide through the chest with dropped-ish shouldersregular, occasionally reads slightly short relative to the widthStick with your normal size for the intended boxy look, or size down if you dislike wide-body tees.low
Does Awake NY run big or small?

Awake NY fits slightly large. Take your usual size for the intended relaxed look, and consider sizing down one if you want anything close to a trim fit. Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment.

How does Awake NY fit?

Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment. Overall shape: relaxed, streetwear-leaning with boxy upper bodies.

How do Awake NY hoodies & sweatshirts fit?

Awake NY hoodies & sweatshirts fits slightly large. Order true to size unless you want a very oversized drape, in which case go up one. Shape: relaxed and boxy, heavyweight fleece.

How do Awake NY shirts & overshirts fit?

Awake NY shirts & overshirts fits slightly large. Size down one if you prefer rugbys and polos to sit close to the body. Shape: relaxed rugby and polo cuts with a roomy chest.

How do Awake NY trousers & pants fit?

Awake NY trousers & pants fits true to size. Take your usual waist and expect a roomy, straight leg. Shape: straight to relaxed workwear-leaning cut.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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