89% matchBrain Dead
Both brands share a streetwear aesthetic with bold graphics and relaxed fits.

Awake NY is a New York label founded in 2012 by Angelo Baque, previously brand director at Supreme after early stints at Stussy and Nom de Guerre. It started with hats and now spans logo tees and hoodies, rugby and polo shirts, corduroy and workwear-leaning outerwear, sweatpants and caps, usually carrying the arched Awake wordmark. Collections draw on the city's skate, immigrant and downtown communities. The brand runs footwear and apparel collaborations with partners including New Balance, Timberland and Dr. Martens, and stocks at SSENSE and Dover Street Market.
89% matchBoth brands share a streetwear aesthetic with bold graphics and relaxed fits.
88% matchParadise NYC shares a streetwear style deeply rooted in NYC culture, mirroring Awake NY's bold graphic design and vibrant color use.
82% matchNoah and Awake NY both embody the spirit of NYC street culture and a colorful palette.
See all 23 brands like Awake NY →
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed and boxy, heavyweight fleece | regular body with generous sleeves | Order true to size unless you want a very oversized drape, in which case go up one. | low |
| Shirts & overshirts | slightly large | relaxed rugby and polo cuts with a roomy chest | regular to slightly long in the body | Size down one if you prefer rugbys and polos to sit close to the body. | low |
| Trousers & pants | true to size | straight to relaxed workwear-leaning cut | regular, often long enough to stack or cuff | Take your usual waist and expect a roomy, straight leg. | low |
| Jackets | slightly large | boxy workwear and coach-style silhouettes built for layering | regular, hitting around the belt | True to size works over a hoodie; size down if you plan to wear it over just a tee. | low |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest with dropped-ish shoulders | regular, occasionally reads slightly short relative to the width | Stick with your normal size for the intended boxy look, or size down if you dislike wide-body tees. | low |
Awake NY fits slightly large. Take your usual size for the intended relaxed look, and consider sizing down one if you want anything close to a trim fit. Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment.
Most shoppers report Awake NY pieces fitting like typical New York streetwear — nominally true to size but cut with extra room through the chest and shoulders, so they wear a touch larger than a standard fitted garment. Overall shape: relaxed, streetwear-leaning with boxy upper bodies.
Awake NY hoodies & sweatshirts fits slightly large. Order true to size unless you want a very oversized drape, in which case go up one. Shape: relaxed and boxy, heavyweight fleece.
Awake NY shirts & overshirts fits slightly large. Size down one if you prefer rugbys and polos to sit close to the body. Shape: relaxed rugby and polo cuts with a roomy chest.
Awake NY trousers & pants fits true to size. Take your usual waist and expect a roomy, straight leg. Shape: straight to relaxed workwear-leaning cut.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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