Fox Head Tees & Sweatshirts
The embroidered fox head patch on cotton tees, sweatshirts and hoodies is the emblem shoppers buy Maison Kitsuné for.
7 live now · from $15
Explore Fox Head →Brand profile
Maison Kitsuné
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
ParisOrigin
UnisexFocus
Urban prep / IvyStyle
$$$Price
25 brands like Maison Kitsuné like Harmony Paris, Études, A.P.C. →
What to know about Maison Kitsuné
A record label that sells clothes
Founded in 2002 by Gildas Loaëc and Masaya Kuroki, it runs Kitsuné Musique and Café Kitsuné alongside the clothing line, all under one company.
The fox patch does the work
Most of what it is known for is a small fox emblem on tees, sweatshirts, polos and knitwear — simple Franco-Japanese basics rather than complex design.
Mid-reinvention right now
The label closed its US stores in August 2025 to focus on e-commerce and wholesale, then named Abigail Smith creative director that September.
The pieces that define Maison Kitsuné
Shop Maison Kitsuné →
Dressed Fox / Dreaming Fox Graphics
The illustrated Dressed Fox and Dreaming Fox motifs are the brand's playful Franco-Japanese signature beyond the plain patch.
1 live now · from $138
Explore fox graphics →
Café Kitsuné Capsule
Merch tied to the brand's Paris and Tokyo coffee shops turns Kitsuné's café culture into wearable logo pieces.
1 live now · from $133
Explore Café Kitsuné →Shop Maison Kitsuné
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How Maison Kitsuné fits
Overall fit
slightly small
Shoppers commonly report that Maison Kitsuné pieces run a touch small and slim compared with US/UK labels, so one size up is the usual recommendation for a comfortable regular fit.
Tip: Most shoppers do best going one size up from their usual, especially in tees, polos and knitwear.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular with some slouch in newer seasons, older cuts trimmer | Size up if you plan to layer or want the current boxier look. |
| Shirts & overshirts | slightly small | slim to regular with a tapered waist on classic poplin styles | Size up if you are between sizes or broader through the chest. |
| Trousers & pants | true to size | regular with a straight to lightly tapered leg | Take your usual waist size; check inseam if you are tall. |
| Jackets | slightly small | trim through the shoulders and chest | Size up for knitwear or sweatshirt layering underneath. |
| T-shirts & graphic tees | runs small | slim to regular, fitted through chest and sleeves | Size up one, or two if you want a relaxed drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Maison Kitsuné
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80% matchHarmony Paris
Paris minimalism, same logo-light staples price band
What changes: No music/café ecosystem, quieter branding
77% matchÉtudes
Paris label with art-and-publishing culture side project
What changes: Workwear-leaning silhouettes, less logo merch
75% matchA.P.C.
Older Paris minimalism, denim-first rather than logo tees
What changes: No graphic patch identity; stricter, plainer design
74% matchSaturdays NYC
Café-plus-clothing lifestyle model, minimal basics
What changes: Surf reference, narrower range and lower price
Maison Kitsuné fit questions
Does Maison Kitsuné run big or small?
Maison Kitsuné fits slightly small. Most shoppers do best going one size up from their usual, especially in tees, polos and knitwear. Shoppers commonly report that Maison Kitsuné pieces run a touch small and slim compared with US/UK labels, so one size up is the usual recommendation for a comfortable regular fit.
How does Maison Kitsuné fit?
Shoppers commonly report that Maison Kitsuné pieces run a touch small and slim compared with US/UK labels, so one size up is the usual recommendation for a comfortable regular fit. Overall shape: generally slim to regular with a Franco-Japanese cut through the chest and shoulders.
How do Maison Kitsuné hoodies & sweatshirts fit?
Maison Kitsuné hoodies & sweatshirts fits slightly small. Size up if you plan to layer or want the current boxier look. Shape: regular with some slouch in newer seasons, older cuts trimmer.
How do Maison Kitsuné shirts & overshirts fit?
Maison Kitsuné shirts & overshirts fits slightly small. Size up if you are between sizes or broader through the chest. Shape: slim to regular with a tapered waist on classic poplin styles.
How do Maison Kitsuné trousers & pants fit?
Maison Kitsuné trousers & pants fits true to size. Take your usual waist size; check inseam if you are tall. Shape: regular with a straight to lightly tapered leg.
Brand facts
Maison Kitsuné is a Franco-Japanese label founded in Paris in 2002 by Gildas Loaëc and Masaya Kuroki, operating as The Kitsuné Company S.A.S with Loaëc as CEO. It sells fox-patch tees, sweatshirts, polos, knitwear and outerwear alongside the Kitsuné Musique record label and Café Kitsuné coffee shops. Japanese group Stripe International has held a minority stake since 2016. In August 2025 the brand closed its US stores to prioritise e-commerce and wholesale, and in September 2025 named Abigail Smith creative director amid a wider reinvention.
- Founded
- 2002
- Origin
- Paris, France
- Made in
- UK
- Price
- $$$
- Typical prices
- T-shirts $113–$128 · Hoodies $208–$252 · Shirts $133–$262
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Urban prep / Ivy, Minimalist / Contemporary, Streetwear