90% matchPrettyLittleThing
Same Boohoo-group going-out fast fashion, UK-side
What changes: Manchester-based, even lower prices and higher drop volume
Brand profile
NastyGal
Nasty Gal is an online womenswear retailer selling bold party and going-out styles at fast-fashion prices, owned by the UK's Debenhams Group.
Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like NastyGal like PrettyLittleThing, Missguided, White Fox →
What to know about NastyGal
Womenswear only, going-out focused
The range is party dresses, going-out tops, denim and faux-leather outerwear — no menswear — with tops the category it is best known for.
Started as an eBay vintage seller
Sophia Amoruso began reselling vintage on eBay in 2006 before turning it into a Los Angeles e-commerce business that never opened physical stores.
The name is now Boohoo-owned
After bankruptcy, a US court approved the sale of its IP and customer data to Boohoo for $20 million in 2017; it now trades under Debenhams Group.
How NastyGal fits
Overall fit
runs small
Shoppers commonly report that Nasty Gal pieces run small and inconsistent, with tight, body-hugging cuts and short lengths across many styles.
Tip: Consider sizing up, especially for tops, dresses and anything fitted, and check per-item reviews as consistency varies.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jeans & denim | runs small | skinny to slim | Denim tends to run small and stiff; size up or check the specific fit notes. |
| Jackets | slightly small | fitted | Faux-leather outerwear is cut close, so size up if you plan to layer. |
| T-shirts & graphic tees | runs small | slim/fitted | Size up if you prefer a relaxed fit, as going-out tops tend to be tight and cropped. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like NastyGal
90% match
86% matchMissguided
Bold club-ready womenswear at the same price tier
What changes: Now a Shein-owned licensed operation, UK trend focus
82% matchWhite Fox
Influencer-fuelled going-out plus branded sweat sets
What changes: Leans athleisure/logo loungewear more than occasion
76% matchCider
Gen Z app-first trend drops, cheaper and broader
What changes: Asia-based DTC, more casual/basics than club wear
NastyGal fit questions
Does NastyGal run big or small?
NastyGal runs small. Consider sizing up, especially for tops, dresses and anything fitted, and check per-item reviews as consistency varies. Shoppers commonly report that Nasty Gal pieces run small and inconsistent, with tight, body-hugging cuts and short lengths across many styles.
How does NastyGal fit?
Shoppers commonly report that Nasty Gal pieces run small and inconsistent, with tight, body-hugging cuts and short lengths across many styles. Overall shape: slim, body-conscious.
How do NastyGal jeans & denim fit?
NastyGal jeans & denim runs small. Denim tends to run small and stiff; size up or check the specific fit notes. Shape: skinny to slim.
How do NastyGal jackets fit?
NastyGal jackets fits slightly small. Faux-leather outerwear is cut close, so size up if you plan to layer. Shape: fitted.
How do NastyGal t-shirts & graphic tees fit?
NastyGal t-shirts & graphic tees runs small. Size up if you prefer a relaxed fit, as going-out tops tend to be tight and cropped. Shape: slim/fitted.
Brand facts
Nasty Gal is an online-only womenswear label founded in 2006 by Sophia Amoruso, who began by reselling vintage on eBay before building a Los Angeles e-commerce business. It sells party dresses, going-out tops, denim, faux-leather outerwear and occasion pieces at fast-fashion prices, with constant new drops, influencer campaigns and heavy promotions. After the company filed for bankruptcy, a US court approved the sale of its intellectual property and customer data to UK retailer Boohoo for $20 million in February 2017; the brand now trades under Boohoo's successor, Debenhams Group.
- Founded
- 2006
- Origin
- Los Angeles, United States
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Y2K, Streetwear, Athleisure / Sportswear